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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F213396233-how-to-start-a-food-business&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2F213396233-how-to-start-a-food-business&amp;signup_types%5B%5D=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div 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href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">如何在线销售食品：分步启动指南</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">喜欢制作美食吗？想在网上开店卖吃的吗？那可巧了，本文将介绍如何在线销售食品，并提供专家建议，帮助你了解食品法律、最大限度地利用营销预算以及打造令人垂涎三尺的美食品牌。快来看看吧。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年10月20日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/sell-food-online-illustration-pete-ryan.jpg?v=1729663472&amp;originalWidth=1848&amp;originalHeight=782" alt="一个人从看起来像笔记本电脑的烤箱里拿出饼干的插图" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/sell-food-online-illustration-pete-ryan.jpg?v=1729663472&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/sell-food-online-illustration-pete-ryan.jpg?v=1729663472&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, 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[&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>当鲍勃·麦克卢尔（Bob McClure）准备扩展他的家族生意——<a href="https://mcclures.com/" target="_blank" rel="nofollow noopener noreferrer">麦克卢尔腌菜店</a>时，他在一家豆腐厂里找到了一个可共享的商业场地。然而，由于豆腐厂里大豆的发酵过程，空气中的健康细菌毁掉了他的第一批腌菜。</p>
<p>虽然每个行业都有其复杂性，但食品行业往往面临着独特的挑战。比如法律风险更高，库存和有效期如何达到微妙平衡，以及受天气和空气中的细菌等各类因素影响的不稳定供应链。</p>
<p>然而，对于许多人来说，没有什么比制作美食和投喂他人更令人满足的了。如果你准备迎接挑战，实现自己的食品创业梦想，那你可算来对地方了。</p><div id="text-cta" class="hidden lg:block"></div>
<p>本分步指南将介绍如何在线销售食品，并提供专家建议，帮助你了解食品法律、最大限度地利用营销预算以及打造令人垂涎的品牌。</p>
<h2 id="">在线销售食品的13个步骤</h2>
<ol>
<li><a href="#1">研究食品法律</a></li>
<li><a href="#2">找到你的利基市场</a></li>
<li><a href="#3">决定商业模式：生产与策划</a></li>
<li><a href="#4">采购食材</a></li>
<li><a href="#5">确定食品生产模式</a></li>
<li><a href="#6">打造你的品牌</a></li>
<li><a href="#7">进行财务分析</a></li>
<li><a href="#8">为你的食品产品定价</a></li>
<li><a href="#9">设置库存管理</a></li>
<li><a href="#10">规划增长和产品开发</a></li>
<li><a href="#11">设置运输</a></li>
<li><a href="#12">选择销售渠道</a></li>
<li><a href="#13">营销你的食品企业</a></li>
</ol>
<h3 id="1"><strong>1. 研究食品法律</strong></h3>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-unsplash.jpg?v=1729663201" alt="桌子上碗装的各种蔬菜和辣椒" style="float: none;">
<figcaption>要了解如何在线销售食品，首先要了解法律和食品安全的最佳做法。<em>Burst</em></figcaption>
</figure>
</div>
<p>通常，<a href="/zh/blog/how-to-start-a-business" target="_blank">创业的第一步</a>是找到一个好点子。然而，对于食品行业，在开始之前先了解食品法律的复杂性至关重要。</p>
<p>在制作并在线销售食品时，安全始终是个令人担忧的问题。政府机构严格监管和监控着食品行业，以确保公众安全，而企业主有责任遵守规则并对食品质量严格要求。</p>
<p>只要你做好功课，获得必要的许可证，并仔细跟踪所有事项，那么卫生部门来找你麻烦的可能性就很低。但如果真的发生了这类事件，后果可能会很严重，食品律师<a href="http://food.gsjameson.com/" target="_blank">格伦福德·詹姆森（Glenford Jameson）</a>说：“政府可能会把你送进监狱，没收你的所有产品并将其销毁，关停你的企业，或者对你处以巨额罚款。”</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>食品检验员会给你提供一些非常明智的建议，坦率地说，这些建议是免费的，可以帮助你确保生产出优质合理的产品。</p>
<footer><cite>格伦福德·詹姆森，食品律师</cite></footer>
</blockquote>
<p>如果你的产品比较复杂或需要额外许可（例如肉类、鱼类和某些农产品），那你可能需要咨询在食品行业有经验的律师。虽然对于新企业主来说，前期成本可能较高，但这样做可以避免日后付出更大代价。</p>
<p>如果你选择在没有律师的情况下处理食品经营中的法律事务，请确保遵循以下一般最佳做法：</p>
<ul>
<li>
<strong>妥善处理和储存食品。</strong>你应该学习如何妥善处理和储存食品。掌握制作食品的方法。确保采取必要措施，以防人们因吃了你的食品而生病。</li>
<li>
<strong>追踪</strong><a href="/zh/blog/vvic-com" target="_blank">供应链</a><strong>。</strong>你可以询问供应商并获得推荐。</li>
<li>
<strong>与实验室合作检测你的产品。</strong>实验室可以帮助识别和追踪已知可能会导致过敏反应的成分。</li>
<li>
<strong>保持详尽的记录。</strong>追踪进出你工厂的所有物品。</li>
<li>
<strong>与食品检验员建立良好关系。</strong>他们的任务是发现问题并帮助你取得成功。“食品检验员会给你提供一些非常明智的建议，坦率地说，这些建议是免费的，可以帮助你确保生产出优质合理的产品，”格伦福德说。</li>
<li>
<strong>购买</strong>责任保险<strong>。</strong>确保万一有人生病，你也能得到保障。</li>
</ul>
<p><strong><em>注意：</em></strong><em>每个国家和地区的食品法律和许可要求各不相同，某些行业（如乳制品和酒精）可能会受到额外规则的约束。因此，请务必咨询律师和当地政府，以获取有关你所在地区和业务的具体信息。本文提供的信息和建议属于通用信息，不应被视为法律建议。</em></p>
<h3 id="2"><strong>2. 找到你的利基市场</strong></h3>
<div style="text-align: center;">
<figure><img style="float: none;" alt="一个人将辣酱倒在热狗上" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/windy-city-start-a-food-business.jpg?v=1729663201" loading="lazy">
<figcaption>Zesti找到了其在线食品业务的利基市场，即提供披萨味辣酱等高级调味品。</figcaption>
</figure>
</div>
<p>在许多情况下，<a href="/zh/blog/online-business-ideas" target="_blank">最佳的在线商业创意</a>都源于某种热情或<a href="/zh/blog/make-money-from-your-hobbies" target="_blank">爱好</a>。销售食品也是如此。例如，如果你用自家种植的草莓为朋友和家人制作果酱，那就是一个好的开始。你已经了解了制作过程，并具备了完善和测试食谱的经验。</p>
<p>鲍勃·麦克卢尔和他的兄弟乔（Joe）从小就跟着奶奶拉拉（Lala）制作腌菜，也正是她的家传食谱最终启发他们做起了食品生意——麦克卢尔腌菜店。这两兄弟分别是一名演员和一名心理学专业的学生，对商业或制造一无所知，而他们久经考验的家传食谱就是他们生意的基础。</p>
<h4><strong>食品趋势</strong></h4>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fly-by-jing-sauce-sell-food-inline.jpg?v=1729663202" alt="Fly by Jing的瓶装酱料与植物背景" style="float: none;" loading="lazy">
<figcaption>像Fly by Jing这样的品牌在当前的创意调味品潮流趋势中收获颇丰。<a href="/blog/aapi-heritage-month-fly-by-jing" target="_blank"><em>Fly by Jing</em></a></figcaption>
</figure>
</div>
<p>如果你还没有想出<a href="/zh/blog/product-ideas" target="_blank">产品创意</a>，不妨研究一下当前的食品趋势。<a href="https://www.nytimes.com/2023/12/26/dining/food-trends-2024.html" target="_blank" rel="nofollow noopener noreferrer">《纽约时报》</a>预测，2024年将会有融合小吃、口味复杂的辣酱和传统汤品大获成功。</p>
<p>其他关注食品趋势的地方包括谷歌趋势（Google Trends）、食品出版物和<a href="/zh/blog/tiktok-marketing" target="_blank">TikTok</a>等社交媒体平台。</p>
<p>不过，请记住，跟随趋势意味着你会面临大量竞争。所以你要问问自己，<a href="/zh/blog/omnichannel-marketing" target="_blank">你的产品如何才能在嘈杂的市场中脱颖而出</a>。</p>
<p>当麦克卢尔兄弟决定售卖优质腌制产品的时候，他们几乎没有竞争对手。但十多年后，腌制食品作为慢食运动的一部分变得越来越受欢迎。鲍勃认为竞争是件好事。“如果它能提高对高度专业化、以质量为导向的创业产品的认知，那就是一种正确的竞争，”他说。“这有助于改善我们整个产品类别。”</p>
<h4><strong>更多食品商业创意</strong></h4>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-juneshine.jpg?v=1729663201" alt="一个人将一罐Juneshine倒入杯中，周围摆放着水果" style="float: none;" loading="lazy">
<figcaption>Juneshine是抓住了硬康普茶趋势来开展其在线食品业务的众多品牌之一。<a href="https://juneshine.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Junshine</em></a></figcaption>
</figure>
</div>
<p>发现好创意的另一种方法是寻找市场中的空白点。许多<a href="/zh/blog/food-business-ideas" target="_blank">盈利的食品创业项目</a>都是从解决问题或满足利基市场的需求开始的。</p>
<p><strong>你的食品业务是否属于以下利基市场：</strong></p>
<ul>
<li>定制或新奇产品</li>
<li>美食、手工和小批量食品</li>
<li>无过敏原、无麸质或无坚果</li>
<li>经认证的有机、天然和公平贸易成分</li>
<li>纯素食、素食、犹太教或清真食品</li>
<li>原始人饮食（Paleo）、生酮饮食或低碳饮食</li>
<li>食品视频、食谱、快煮餐包和烹饪书</li>
</ul>
<p>乔迪·巴格（Jodi Bager）的企业<a href="https://grainzero.com" target="_blank" rel="nofollow noopener noreferrer">Grain Zero</a>，起源于她治疗溃疡性结肠炎的经历。她企业的受众也是结肠炎和其他肠道疾病的患者。她生产的健康零食不含通常会引发她病情的成分。“我们还满足了日益增长的原始人饮食群体的需求，”乔迪说，“我们吸引了比以往更多的受众。”</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">这位妈妈打造了一个深受名人喜爱的糖果品牌</p>
<p>汉娜·佩里（Hannah Perry）在失去工作、婚姻破裂之后，重拾旧梦——开始经营棉花糖生意，为自己和孩子们创造了新的生活。</p>
<a href="/blog/floof-cotton-candy" class="marketing-button marketing-button--small" target="_blank">阅读汉娜的故事</a>
</div>
<h4><strong>给新手提供的创意</strong></h4>
<p>如果你刚接触食品行业，可以考虑一些易于实现的<a href="/zh/blog/low-investment-business-ideas" target="_blank">小本创业点子</a>，这些点子所需的投资少、设备少、运输难题和法律限制也较少。</p>
<p><strong>一些低投资的创业点子包括：</strong></p>
<ul>
<li>糖果</li>
<li>包装零食</li>
<li>罐装和腌制产品</li>
<li>干草药</li>
<li>烘焙食品配料包</li>
<li>散装坚果和种子</li>
<li>原材料（面粉等）</li>
<li>策划转售（其他供应商生产的产品）</li>
<li>
<a href="/zh/blog/sell-coffee" target="_blank">咖啡</a>和茶</li>
</ul>
<p>十三岁的查理·卡布迪什（Charlie Cabdish）就在家中制作并销售糖炒胡桃。在学业和篮球训练的间隙，他可以在家里的厨房经营这门生意。</p>
<h4><strong>市场调研</strong></h4>
<p>如果你已经有了一个创意，请测试其可行性。这款产品是否有市场？如果市场已经饱和，那你的产品要如何脱颖而出？是否有尚未被开发的利基市场或需求未得到满足的顾客？</p>
<p>你的<a href="/zh/blog/ad-library-facebook" target="_blank">市场调研</a>应包括了解特定行业的规则。是否可以在线销售和运输你的产品？以下是一些需要问的问题：</p>
<ul>
<li>在你经营或计划运输的地区，在线销售你的产品是否合法？想想酒精或添加了大麻的产品。</li>
<li>你的产品是否太易碎而无法运输？需要什么特殊包装来保护它？想想易碎的糕点或玻璃罐。</li>
<li>你的食品保质期是否会给库存管理带来太大的难题？想想<a href="/zh/blog/food-business-ideas" target="_blank">烘焙食品</a>或鳄梨酱。</li>
<li>你的产品是否需要冷藏？如果是，这会如何限制你的运货范围或承运商的选择？想想肉类或新鲜酱料。</li>
</ul>
<h3 id="3"><strong>3. 决定商业模式：生产与策划</strong></h3>
<div style="text-align: center;">
<figure><img class="block block--bordered" style="float: none;" alt="各种高端食品杂货摆放在简单的表面上" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-jacobsons.jpg?v=1729663201" loading="lazy">
<figcaption>Jacobsons打造了特色杂货和手工奶酪品牌，给消费者提供了经过精心策划的购物体验。<a href="https://jacobsons.ca/" target="_blank" rel="nofollow noopener noreferrer"><em>Jacobsons</em></a></figcaption>
</figure>
</div>
<p>在食品行业，创业的方式有很多，包括从向制造商提供原材料到开设自己的餐馆，但如果你想在线销售食品，那主要有两种商业模式。</p>
<h4><strong>生产食品产品以供销售</strong></h4>
<p>这种商业模式指的是在<a href="/zh/blog/home-business" target="_blank">家庭企业</a>或商业设施中生产食品，并直接面向消费者销售（DTC）。你可以选择处理整个供应链并亲自参与生产，也可以与<a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">第三方制造商</a>合作，由其根据你的要求来生产和包装食品。在这种模式下，你还可以扩展销售渠道，考虑批发给其他商店。</p>
<p><strong>法律提示：</strong>许多地区都有农家食品法，允许你在家庭厨房中生产某些食品，而无需满足与商业厨房相同的要求。在美国，请务必了解各州的农家食品法，因为它们可能因地区而异。</p>
<h4><strong>策划和转售食品</strong></h4>
<p>这种模式是指通过将其他品牌的产品集中到你自己的旗下进行策划转售。你可以将你的<a href="/zh/blog/unique-business-ideas" target="_blank">独特销售主张</a>（USP）定位为你的商店会提供每类产品（例如，来自世界各地的芥末酱）中最好的一款产品，给顾客带来最佳购物体验。或者，你也可以尝试<a href="/zh/blog/what-is-dropshipping" target="_blank">代发货</a>，将其他品牌的产品引入新的市场。</p>
<p><strong>注意：</strong>本文大部分内容适用于食品生产企业。如果你打算策划现有食品产品，请向下滚动到第6步，开始打造你的品牌。</p>
<h3 id="4"><strong>4. 采购食材</strong></h3>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/star-anise-and-cinnamon-sticks-BURST.jpg?v=1729663201" alt="八角和肉桂排列成图案" style="float: none;" loading="lazy">
<figcaption>食品律师格伦福德·詹姆森说，要追踪供应链。<em>Burst</em></figcaption>
</figure>
</div>
<p>格伦福德强调在采购食材时做好功课的重要性。“要追踪供应链，”他说，这样才能确保你的包装声明与里面的产品相符，并确保你与值得信赖的公司合作。</p>
<p>例如，如果你计划生产一种被标为“有机”的产品，那么在包装上做出声明之前，一定要确保你的食材供应商获得了<a href="https://www.ams.usda.gov/services/organic-certification/becoming-certified" target="_blank" rel="nofollow noopener noreferrer">适当的认证</a>。</p>
<p>与供应商建立合作关系可以提高信任感，并使他们对你的业务更加投入。“有时，我们的供应商会根据市场上出现的新产品提出建议，”乔迪说。“这是一种合作伙伴关系。”</p>
<ul>
<li>当你刚开始小批量生产时，在消费者仓储俱乐部商店（如Costco或Sam's Club）采购食材可能会更划算。</li>
<li>
<strong>建立联系。</strong>在某些行业，寻找供应商可能要依靠口碑和个人介绍。<a href="/blog/201398985-bean-to-bar-chocolate-business" target="_blank">Soul Chocolate</a>的创始人就通过行业网络与当地的可可种植农建立了联系。</li>
<li>另外，对于可可和咖啡豆等商品，<strong>可以寻找直接与农民合作的分销商或经纪人</strong>。</li>
<li>
<strong>与其他小批量生产商合作</strong>，共同采购大宗批发食材。</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4"><strong>💡有用的资源（英文）：</strong></p>
<ul>
<li>
<a href="https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm" target="_blank" rel="nofollow noopener noreferrer">FDA（美国食品药品监督管理局）食品成分和包装指南</a>，包括过敏原和食品添加剂信息（美国）</li>
<li>
<a href="https://www.foodstandards.gov.au/science/monitoringnutrients/afcd/Pages/default.aspx" target="_blank" rel="nofollow noopener noreferrer">食品成分数据库</a>（澳大利亚）</li>
<li>经<a href="https://www.canada.ca/en/health-canada/services/drugs-health-products/natural-non-prescription/applications-submissions/product-licensing/licensed-natural-health-products-database.html" target="_blank" rel="nofollow noopener noreferrer">许可的天然健康产品数据库</a>（加拿大）</li>
</ul>
</div>
<h3 id="5"><strong>5. 确定食品生产模式</strong></h3>
<div style="text-align: center;">
<figure><img style="float: none;" alt="一个招牌上写着“Kitchen Collective”的商店" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Kitchen-Collective-5_7cbad0c9-8a20-4b8f-b950-f20805e30b67.jpg?v=1729663201" loading="lazy">
<figcaption>刚开始时想要有一个专业厨房可能很难以实现，但许多合作社都会提供共用场地的方案。<a href="http://www.thekitchencollective.ca/" target="_blank"><em>Kitchen Collective</em></a></figcaption>
</figure>
</div>
<p>虽然麦克卢尔腌菜店是从家庭厨房起步的，但他们一直持续升级他们的<a href="/zh/blog/home-business" target="_blank">生产设施</a>。“刚开始创业时，我们租了一间有更大炉灶的厨房，”鲍勃说，“我们会打电话给朋友说，‘嘿，如果你周末来和我一起做腌菜，我请你吃披萨、喝啤酒。’”</p>
<p>该公司最终落地在了一处20,000平方英尺的工厂。麦克卢尔的例子很好地展示了如何在发展过程中扩大生产规模。从家庭工厂起步是测试你的商业模式的一种低风险方式。</p>
<h4><strong>在家销售食品</strong></h4>
<p>有些食品可以在自家厨房里合法生产和销售，但要了解所选产品的相关法规。在美国，FDA要求你<a href="https://www.fda.gov/Food/ResourcesForYou/Industry/ucm322302.htm#home" target="_blank" rel="nofollow noopener noreferrer">将家庭企业注册为生产设施</a>。你可能需要对家庭设施进行升级，例如改善通风。请确保你获得了在你所在地区从家中销售食品所需的许可证。</p>
<h4><strong>租用共享商业厨房</strong></h4>
<p>许多设施会提供共享或合作厨房空间，可以按小时或按月租赁，具体取决于你的生产需求。这样做的好处包括：</p>
<ul>
<li>
<strong>降低成本。</strong>你不需要从头开始购买设备，共享模式意味着你无需单独承担租金。</li>
<li>
<strong>减少文书工作。</strong>这些设施已注册为商业空间，并拥有适当的保险。</li>
<li>
<strong>共享知识。与</strong>其他小企业主接触让你可以向他人学习并建立起一个共同体。</li>
</ul>
<h4><strong>建立自己的商业设施</strong></h4>
<p>在这种模式下，你拥有完全的自主权，可以建立一个从一开始就能满足你需求的设施。这是成本最高昂的方案，需要你做尽职调查——你有责任确保你的设施符合规范并获得适当的许可证。</p>
<p>这对于新手创业者来说可能并非最佳选择，而是未来的目标。“我们从小规模的家庭厨房开始，然后不断发展壮大，”乔迪说。“直到生意越做越大，知道自己的生意足以支撑搬家所需成本之后，我们才搬了出去。”</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>经营一家能通过USDA（美国农业部）检验的工厂需要付出多少努力，这可太让人印象深刻了。</p>
<footer><cite>丹尼尔·帕特里西奥（Daniel Patricio），Bull &amp; Cleaver创始人</cite></footer>
</blockquote>
<h4><strong>与现有制造商合作</strong></h4>
<p>这个方案非常适合对生产不感兴趣的创业者。对于行业新手来说，这也是一个安全的选择，因为制造商应该已经熟悉食品安全和法规。虽然创意、食谱和品牌都是你的，但执行工作都交给了专业人士。这样，你就有更多时间可以投入到业务的其他方面了。</p>
<p>“我们与一家经过了USDA检验的工厂合作，这样我们就能更快地将产品运往美国各地，不用担心会出现任何食品安全问题，”<a href="https://bullandcleaver.com/" target="_blank" rel="nofollow noopener noreferrer">Bull &amp; Cleaver</a>的创始人丹尼尔·帕特里西奥说。“经营一家能通过USDA检验的工厂需要付出多少努力，这可太让人印象深刻了。”</p>
<h3 id="6"><strong>6. 打造你的品牌</strong></h3>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-oat-haus-butter.jpg?v=1729663201" alt="Oat Haus产品与其他食品摆放在紫色窗帘前" style="float: none;" loading="lazy">
<figcaption>打造品牌首先要有一个精彩的故事和鲜明的观点。从你的网站到包装设计等方方面面，这些元素都能给你带来灵感。<a href="https://oat.haus/" target="_blank" rel="nofollow noopener noreferrer"><em>Oat Haus</em></a></figcaption>
</figure>
</div>
<p>在线销售食品尤其具有挑战性，因为最重要的决策感官——味觉——无法派上用场。顾客无法品尝你的产品，因此<a href="/zh/blog/how-to-build-a-brand" target="_blank">品牌塑造</a>显得尤为重要。<a href="/zh/blog/212483913-kylie-jenner-pop-up" target="_blank">包装设计</a>、摄影、网站、<a href="/zh/blog/product-page-increase-conversions" target="_blank">产品页面</a>和文案需要相互配合，讲述你的故事，帮助顾客想象你产品的味道。</p>
<p>由于包装在这个行业中至关重要，因此你可以考虑<a href="/partners/directory" target="_blank">聘请一位设计师</a>来满足你的需求。</p>
<p>打造品牌的第一步是回答几个关于你希望顾客如何看待你的企业的问题。“我们选择了我们的名字和标识——从标签、外观、感觉到文字——都传达出手工制作和家庭的感觉，同时又具有都市感，”鲍勃说。</p>
<div style="text-align: center;">
<figure><img style="float: none;" alt="Diaspora Co的“关于我们”页面截图" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/diaspora-founder-story.jpg?v=1729663201" loading="lazy">
<figcaption>一个引人入胜的创始人故事可以成为强有力的销售工具，让顾客看到他们自己的经历在品牌中的体现。<a href="https://www.diasporaco.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Diaspora Co.</em></a></figcaption>
</figure>
</div>
<p>以下是一些品牌资源：（英文）</p>
<ul>
<li><a href="/blog/how-to-diy-a-visual-brand" target="_blank">以简单低成本的方式打造令人难忘的品牌形象</a></li>
<li>简单<a href="/blog/how-to-design-logo" target="_blank">8步教会你设计令人难忘的徽标</a>
</li>
<li><a href="/blog/food-photography-tips" target="_blank">食品摄影101：如何拍摄完美的食品图片</a></li>
<li><a href="/blog/brand-voice" target="_blank">什么是品牌声音以及如何为你的企业创建品牌声音</a></li>
<li>故事营销<a href="/blog/brand-storytelling" target="_blank">：如何打造引人入胜的品牌故事</a>
</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🛠️ 工具：不知道取什么品牌名称？试试这些免费工具</p>
<ul>
<li><a href="/zh/tools/business-name-generator" target="_blank">商业名称生成器</a></li>
<li><a href="/zh/tools/domain-name-generator" target="_blank">域名生成器</a></li>
<li><a href="/zh/tools/logo-maker" target="_blank">徽标生成器</a></li>
</ul>
</div>
<h4><strong>包装和标签法律</strong></h4>
<div style="text-align: center;">
<figure><img class="block block--bordered" style="float: none;" alt="Pulp Pantry薯片的前后视图" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/pulp-chips-label_f74dcf11-0396-4d93-9845-4507630881f3.jpg?v=1729663201" loading="lazy">
<figcaption>了解你所售产品的每个国家或地区的标签法律。<a href="https://pulppantry.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Pulp Pantry</em></a></figcaption>
</figure>
</div>
<p>除了包装要具有视觉吸引力外，每个国家都有自己的<a href="/zh/blog/how-to-sell-on-instagram" target="_blank">产品标签</a>要求，这些要求可能包括最佳食用日期、营养信息、过敏原警告和原产国。如果你计划跨境运输产品，尤其是向零售商发货，请务必查看目的国的标签规则。</p>
<p><strong>💡有用的资源（英文）：</strong></p>
<ul>
<li><a href="https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm" target="_blank" rel="nofollow noopener noreferrer">FDA食品标签、成分和包装信息（美国）</a></li>
<li><a href="https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/fair-packaging-labeling-act" target="_blank" rel="nofollow noopener noreferrer">FTC（联邦贸易委员会）公平包装和标签法（美国）</a></li>
<li><a href="http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/eng/1383607266489/1383607344939" target="_blank">CFIA（加拿大食品检验局）食品标签要求（加拿大）</a></li>
<li><a href="https://food.ec.europa.eu/safety/labelling-and-nutrition/food-labelling-information-system-flis_en" target="_blank" rel="nofollow noopener noreferrer">食品标签信息系统（欧盟）</a></li>
<li><a href="https://www.gov.uk/food-labelling-and-packaging" target="_blank" rel="nofollow noopener noreferrer">食品标签和包装（英国）</a></li>
</ul>
<h3 id="7"><strong>7. 进行财务分析</strong></h3>
<p>开一家食品店的实际<a href="/zh/blog/cost-to-start-business" target="_blank">成本是多少</a>? 如果你打算开一家餐馆或实体食品商店，前期成本可能高达<a href="https://www.restaurantowner.com/public/Survey-How-Much-Does-it-Cost-to-Open-a-Restaurant.cfm" target="_blank" rel="nofollow noopener noreferrer">175,000美元（约124.3万元人民币）以上</a>。但有许多方法可以让你以更小的启动成本开始。</p>
<p>小批量生产商在家中创业，开销要少得多，而且随着业务的增长，以后可以扩展到租用商业场地。</p>
<p>没有昂贵的租赁或员工成本，你只需花几百美元以支付食材、网站和营销成本以及包装的费用，就能开始在线销售食品。</p>
<p><strong>提示：</strong>如果你的居住空间同时兼作商业空间，也许你可以在报税时申报部分住房和水电费用。</p>
<p>如果无法在家中经营业务，那么在计算创业成本时请考虑商业设施的月租成本。生产设施可能很昂贵，但有许多合作社和孵化器会为创业者提供共享厨房，价格仅为专用空间的一小部分。</p>
<h3 id="8"><strong>8. 为你的食品产品定价</strong></h3>
<p>无论销售什么产品，大多数创业者都会同意：定价很难。归根结底，没有一种定价公式能适用于所有人。因此你需要了解你的成本（固定和变动成本），并不断调整，直到找到合适的价格。</p>
<p>丹尼尔建议，在初期可以放弃利润，以便让尽可能多的顾客看到你的产品。“随着时间的推移，成本会逐渐降低，”他说。</p>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/bull-and-cleaver.jpg?v=1729663201" alt="Bull and Cleaver产品袋与肉干和其他食品排列" style="float: none;" loading="lazy">
<figcaption>让尽可能多的潜在顾客看到你的产品——即使这意味着推迟盈利。<em>Bull &amp; Cleaver</em></figcaption>
</figure>
</div>
<p>鲍勃有不同的看法：如果你相信你的产品的价值，那就给它制定相对应的价格。他支持麦克卢尔的定价。“我们不是市场上最便宜的产品，”他说，“所以我们必须在某些真正独特的方面竞争，否则只会成为其他商品之一。然后就是竞相压价。”</p>
<p><a href="/zh/blog/product-opportunities" target="_blank">食品企业的利润率</a>还取决于许多因素——例如你销售的是什么，或者你如何以及在哪里销售。</p>
<h4><strong>📕延伸阅读</strong></h4>
<ul>
<li><a href="/zh/blog/pricing-strategies" target="_blank">定价策略：15种方法制定合理的价格</a></li>
<li><a href="/zh/blog/how-to-price-your-product" target="_blank">3步教会你产品定价</a></li>
<li><a href="/zh/tools/profit-margin-calculator?itcat=blog&amp;itterm=213396233" target="_blank">免费工具：利润率计算器</a></li>
</ul>
<h3 id="9"><strong>9. 设置库存管理</strong></h3>
<div style="text-align: center;">
<figure><img style="float: none;" alt="货架上排列的辣酱瓶" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-UNSPLASH-1.jpg?v=1729663201" loading="lazy">
<figcaption><em>Unsplash</em></figcaption>
</figure>
</div>
<p>Grain Zero的品牌宣传的是其产品由不含防腐剂的天然成分制成。该公司大多数产品的保质期仅为五到六个月。因此，乔迪严格控制库存，每一到两周进行一次产品周转。</p>
<p>虽然麦克卢尔腌菜的保质期较长，但鲍勃希望确保顾客在产品新鲜时收到他的产品。因此，该公司的库存策略倾向于生产较少的产品，而不是过多。</p>
<p>“这项工作就是要从中找到平衡，我们一直在改进对需求的预测，”他说。“我们必须生产足够的量以保证生产能正常运行，同时还要确保有销售渠道或出口，以及有足够的需求来真正实现生产。”</p>
<p><strong>提示：</strong></p>
<ul>
<li>了解<a href="https://apps.shopify.com/browse/inventory-management?utm_campaign=shopifyblog&amp;utm_medium=post&amp;utm_source=blog&amp;utm_term=213396233" target="_blank">Shopify应用商店</a>中的库存工具，它们可以将与你的商店集成，帮助你进行在线销售。</li>
<li>使用批号或<a href="/tools/barcode-generator?itcat=blog&amp;itterm=213396233" target="_blank">条形码</a>来使库存井井有条。</li>
<li>向你的团队教授<a href="/zh/blog/beast-inventory-management" target="_blank">库存管理</a>的最佳做法。</li>
</ul>
<h3 id="10"><strong>10 .规划增长和产品开发</strong></h3>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-mcclures-pickles.jpg?v=1729663201" alt="一瓶麦克卢尔的血腥玛丽混合饮料、一杯混合饮料和一瓶啤酒摆放在木板上" style="float: none;" loading="lazy">
<figcaption><em>麦克卢尔腌菜店</em></figcaption>
</figure>
</div>
<p>麦克卢尔一家一开始专注于经营与其品牌同名的产品，不断完善和迭代他们奶奶的食品配方，从而获得了成功。</p>
<p>接下来他们测试了一些低风险的创意。例如，将经过验证的腌制口味应用于其他产品，如薯片。应广大顾客的要求，他们的血腥玛丽混合饮料也应运而生。</p>
<p>最初，麦克卢尔一家扩展业务是为了响应顾客的反馈。然而，从那时起，产品开发就变得更加复杂，因此他们选择了依靠<a href="/zh/blog/order-analytics-in-context" target="_blank">数据</a>来为其下一步行动提供依据。</p>
<blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&amp;_p]:mb-4 [&amp;_cite]:font-aktivgroteskextended [&amp;_cite]:text-sm [&amp;_cite]:not-italic [&amp;_cite]:font-medium [&amp;_cite]:tracking-[-0.0175rem] [&amp;_footer]:mt-4 [&amp;_cite::before]:content-[&quot;–&quot;] [&amp;_cite::before]:mr-1 border-blog-highlight">
<p>在推出新产品之前，你必须确保这个创意能够得到足够多人的认可。</p>
<footer><cite>鲍勃·麦克卢尔，麦克卢尔腌菜店创始人</cite></footer>
</blockquote>
<p>虽然麦克卢尔一家仍然喜欢与顾客互动并听取他们的创意，但鲍勃警告说，要慎重对待这些创意。“并非所有的创意都像金子一样珍贵，”他说。“在<a href="/zh/blog/product-ideas" target="_blank">推出新产品</a>之前，你必须确保这个创意能够得到足够多人的认可。”</p>
<h4><strong>扩展到食品相关产品</strong></h4>
<p><a href="https://www.dominioncity.ca/" target="_blank" rel="nofollow noopener noreferrer">Dominion City Brewing Co.</a>通过其在线商店在当地销售啤酒，但酒类法律禁止其在安大略省以外销售。不过，住在省外的该品牌粉丝仍然可以在线购买他们销售的品牌商品，如玻璃器具和服装。</p>
<div style="text-align: center;">
<figure><img class="block block--bordered" style="float: none;" alt="Dominion City Brewing Company的卫衣背面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/dominion-city-merch.jpg?v=1729663201" loading="lazy">
<figcaption>商品，如品牌服装和配饰，对于销售属于受限类别的食品的公司来说，是一个绝佳的产品创意。<em>Dominion City</em></figcaption>
</figure>
</div>
<p>对于你的食品品牌，你可以考虑销售互补产品，以扩展你的市场覆盖范围，提高<a href="/zh/blog/shopifyplus-story-rest" target="_blank">平均客单价</a>，并打造品牌知名度：</p>
<p><strong>创意：</strong></p>
<ul>
<li>
<a href="/zh/blog/how-to-make-merch-youtube" target="_blank">品牌商品</a>，如手提袋、T恤和杯子</li>
<li><a href="/zh/blog/bfcm-promotion-ideas" target="_blank">礼品卡</a></li>
<li>互补食品产品（例如，与你的奶酪搭配的第三方饼干）</li>
<li>相关的厨房用具和餐具，如围裙、砧板和茶巾</li>
<li>烹饪书、电子书或<a href="/zh/blog/how-to-turn-a-customer-into-a-subscriber" target="_blank">订阅</a>食谱内容</li>
</ul>
<p>当<a href="/blog/wil-yeung" target="_blank">威尔·杨</a>（Wil Yeung）在YouTube上一炮而红，在他的素食烹饪频道积累了数千名粉丝后，他就开始准备盈利了。现在，威尔正通过自己的在线商店销售烹饪课程、电子食谱和实体食谱。</p>
<h3 id="11"><strong>11. 设置运输</strong></h3>
<div style="text-align: center;">
<figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sticker-mule-unsplash.jpg?v=1729663201" alt="一个人在装运箱上贴上定制的纸胶带。胶带上写着Spaghetaboutit" style="float: none;" loading="lazy">
<figcaption><em>Unsplash/Sticker Mule</em></figcaption>
</figure>
</div>
<p>我们花了很多时间来建立资源，以帮助电子商务创业者<a href="/zh/blog/shipping-and-fulfillment" target="_blank">简化他们的运输流程</a>。毕竟，这是企业主最常见的痛点之一。</p>
<p>毫无疑问，运输食品面临着更多挑战，尤其是在跨国运输时。“当你出口食品时，有一系列食品的出口会受到商品立法的监管，”格伦福德说。“这些国家都有自己的规则。”你要了解你的产品运往和运出的国家是否受到特定法律的约束。</p>
<p>还要考虑你的产品在目的国可能受到的限制。从技术上讲，产品一旦进入运输流程，它们就变成了购买者要考虑的问题，但糟糕的顾客服务体验可能会对业务造成不利影响。你应该了解产品收货地的法律，以减轻顾客最终无法收到产品的挫败感。</p>
<p>例如，虽然添加了大麻的产品在你生产的加拿大可能是合法的，但在美国的许多州可能并不合法。</p>
<p>或者，为了避免繁琐的手续，如果你的大部分业务都是跨境进行，那你可以考虑与<a href="/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping" target="_blank">快递物流公司</a>合作。“我们发现将单个订单运送到美国的成本非常高，”乔迪说。“因此，我们将批量订单运往美国，在那里储存，然后直接发运给美国顾客。”</p>
<h4><strong>包装和运输易碎或易腐物品</strong></h4>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-quele-chose.jpg?v=1729663201" alt="一个粉色的盒子上写着&quot;Quele Chose&quot;。五彩缤纷的马卡龙排成一排在它前面" style="float: none;" loading="lazy">
<figcaption><a href="https://quelque-chose.ca/" target="_blank" rel="nofollow noopener noreferrer"><em>Quele Chose</em></a></figcaption>
</figure>
</div>
<p>许多食品物品或其包装是易碎的。因此，它们可能需要额外的运输材料，以提供足够的保护以防止破损。在确定运输和处理费用时，请考虑到额外的材料、运输重量和员工时间的成本。</p>
<p>需要冷藏的产品并不适合跨境运输，但位于温哥华的<a href="https://vegansupply.ca/" target="_blank" rel="nofollow noopener noreferrer">Vegan Supply</a>采用冷藏包和加急运输，成功地将其冷藏产品运往了加拿大全国各地。你也可以与使用冷藏车的承运商合作，或者选择仅在本地运输和交付。</p>
<h4><strong>订单自取和本地交付</strong></h4>
<p>如果你销售的产品无法通过邮寄运输（例如，涂满蓬松糖霜的杯子蛋糕），可以考虑让你仍可在线销售食品的其他替代方案。比如为预订产品的顾客提供在线方案：店内自取或本地交付。</p>
<p>在新冠疫情初期，许多零售商都转向了在线销售食品，并设置了非接触式的路边自取方案，以取代店内购物。为了应对这些挑战，本文整理了一份<a href="/blog/local-delivery" target="_blank">综合指南</a>（英文），帮助你为你的商店设置这些交付方式。</p>
<h3 id="12"><strong>12. 选择销售渠道</strong></h3>
<p>做食品生意的最佳方式是<a href="/zh/blog/how-to-make-a-website-to-sell" target="_blank">通过自己的网站在线销售</a>。采用这种方法，你可以对你的品牌拥有完全的控制权，并拥有自己的顾客名单。但通过在线商店接触目标受众要比通过市场稍微复杂一些，因此随着业务的发展，你可能会想要探索其他销售渠道。</p>
<div style="text-align: center;">
<figure><img class="block block--bordered" style="float: none;" alt="Jummy Joy的网站主页" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-jimmy-joy-homepage.jpg?v=1729663201" loading="lazy">
<figcaption><a href="https://jimmyjoy.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Jimmy Joy</em></a></figcaption>
</figure>
</div>
<h4><strong>建立网站</strong></h4>
<p>与品牌和包装一样，你的网站外观和感觉也很重要，会影响到顾客在未品尝之前是否决定购买食品。在某些情况下，这也可能是网站访客对你品牌的第一印象。</p>
<h5>网站内容</h5>
<figure style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-tbh-2.jpg?v=1729663203" alt="TBH品牌网站上的产品页面" style="float: none;" loading="lazy">
<figcaption><a href="https://www.snacktbh.com/" target="_blank" rel="nofollow noopener noreferrer"><em>TBH</em></a></figcaption>
</figure>
<p>你可以使用产品页面文案来详细描述产品的口味和质地。在线产品描述应包括成分和过敏原信息。产品摄影在这里也很重要（稍后会详细讨论）。还可以在你的产品页面上加入：<a href="/zh/blog/get-reviews-for-your-shopify-apps" target="_blank">顾客评价</a>、用户生成内容（<a href="/zh/blog/instagram-ads" target="_blank">UGC</a>）和包含该产品的食谱。</p>
<p>为了保持<a href="/zh/blog/product-page-increase-conversions" target="_blank">产品页面</a>的整洁，请花时间制作一份全面的<a href="/zh/blog/120928069-how-to-create-faq-page" target="_blank">常见问题页面</a>，以回答有关成分、饮食信息和生产方法的其他问题。</p>
<p>即使你的网站没有为你提供大部分的销售额，也要将其作为一个与顾客进行联系并讲述你故事的工具来培养，这很重要。“我们在全球有5000家门店，”鲍勃说，“但我们仍然有一群核心顾客，他们每年都会访问我们的网站，购买产品，关注我们在做什么，并与我们的品牌和故事建立联系。”</p>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Screenshot_2024-03-11_at_8.35.22_PM.jpg?v=1729663201" alt="Surreal的综合产品页面，包含了营养信息" style="float: none;" loading="lazy">
<figcaption>Surreal的综合产品页面包括营养信息、与其他品牌的比较、评价和常见问题，嵌套在导航栏下，保持页面整洁。<a href="https://eatsurreal.co.uk/" target="_blank" rel="nofollow noopener noreferrer"><em>Surreal</em></a></figcaption>
</figure>
</div>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">你现在正经营着一家餐馆？</p>
<p>你可以使用Shopify的<a href="/restaurant-online-ordering" target="_blank">在线订购系统</a>将你的业务转移到线上。这样不仅能扩大外卖订单的规模，还能让你把更多的时间花在你最擅长的事情上：制作美味的食物。</p>
</div>
<h5>网站建设和设计</h5>
<figure style="text-align: center;"><img class="block block--bordered" style="float: none;" alt="Acid League网站上的产品系列页面" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/acid-league-collection-pages.jpg?v=1729663200" loading="lazy">
<figcaption>Acid League选择了一个简洁大气的主题，以匹配其品牌设计，并突出其产品。<a href="https://www.acidleague.com/" rel="nofollow noopener noreferrer" target="_blank"><em>Acid League</em></a></figcaption>
</figure>
<p>从零开始建立一个网站可能会令人生畏，尤其是如果你的才能在于烹饪，而非编码。不过，好消息是：你不必这样做。通过Shopify等许多电子商务平台，你可以快速设置一个网站，无需任何技术经验。</p>
<p>你可以从Shopify主题商店的标准<a href="/zh/blog/build-a-website" target="_blank">网站模板</a>系列中进行选择，然后根据你的品牌颜色、徽标和文案进行自定义。其中最受欢迎的选择包括：</p>
<ul>
<li>
<a href="https://themes.shopify.com/themes/taste/styles/default" target="_blank">Taste（品尝）</a>（免费）</li>
<li>
<a href="https://themes.shopify.com/themes/crave/styles/default" target="_blank">Crave（渴望）</a>（免费）</li>
<li>
<a href="https://themes.shopify.com/themes/editions/styles/modern" target="_blank">Editions（版本）</a>（$$）</li>
<li>
<a href="https://themes.shopify.com/themes/canopy/styles/natural" target="_blank">Canopy（华盖）</a>（$$$）</li>
<li>
<a href="https://themes.shopify.com/themes/fresh/styles/sweet?industry%5B%5D=food-and-drink&amp;surface_detail=food-and-drink&amp;surface_inter_position=2&amp;surface_intra_position=15&amp;surface_type=industry" target="_blank">Fresh（新鲜）</a>（$$$）</li>
</ul>
<h5>食品摄影</h5>
<div style="text-align: center;">
<figure><img style="float: none;" alt="特写镜头，筷子夹起绿色面条" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-noodie-2.jpg?v=1729663201" loading="lazy">
<figcaption>吸引人的食品摄影和造型可以在顾客无法品尝产品的情况下告诉他们很多关于你产品的信息。<a href="https://getnoodie.com/" target="_blank" rel="nofollow noopener noreferrer"><em>Noodie</em></a></figcaption>
</figure>
</div>
<p>你可以选择<a href="/zh/blog/jewelry-photography" target="_blank">自己动手拍摄</a>，也可以聘请一位在食品造型和灯光方面有经验的专业摄影师。由于需要捕捉自然的色彩和反光表面产生的眩光（例如，包装罐或光滑的酱料），食品摄影尤其棘手。</p>
<p>对于产品页面，拍摄食品产品的照片时应选择干净的背景。这些照片应包括包装的多个角度和产品的特写细节，以展示产品的质地和颜色。</p>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-pickles-1.jpg?v=1729663201" alt="一只手戴着华丽的珠宝，拿着一串黄瓜腌菜" style="float: none;" loading="lazy">
<figcaption><em>麦克卢尔腌菜店</em></figcaption>
</figure>
</div>
<p><a href="/zh/blog/jewelry-photography" target="_blank">生活方式摄影</a>可用于主页、营销活动和食谱内容。在食谱中使用你的产品或与其他食品搭配的照片，可以帮助顾客了解如何在他们自己的烹饪或娱乐活动中使用你的产品。</p>
<h4><strong>零售和批发</strong></h4>
<div style="text-align: center;">
<figure><img style="float: none;" alt="两个人在一家独立咖啡馆内工作" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/cafe-retail-wade-austin-ellis-unsplash.jpg?v=1729663201" loading="lazy">
<figcaption>零售商不仅可以成为你产品的<a href="/zh/blog/sales-channel" target="_blank">分销渠道</a>，还可以作为你在线食品业务的补充。<em>Unsplash</em></figcaption>
</figure>
</div>
<p>麦克卢尔最初是通过零售合作伙伴关系来发展业务的。这一渠道的成功依赖于其将零售商视为业务合作伙伴，并邀请他们关注公司的使命。“我们与一些零售合作伙伴建立了更家庭化的合作关系。我们会与他们合作，围绕我们的产品和他们的产品进行菜单搭配或举办特定活动，”鲍勃说。</p>
<p><strong>寻找零售合作伙伴的资源（英文）：</strong></p>
<ul>
<li><a href="https://www.naw.org/" target="_blank" rel="nofollow noopener noreferrer">全国批发分销商协会（美国）</a></li>
<li>
<a href="https://foodindustryexecutive.com/trade-shows/" target="_blank" rel="nofollow noopener noreferrer">食品和饮料贸易展目录</a>（美国/国际）</li>
<li>
<a href="https://www.faire.com/" target="_blank" rel="nofollow noopener noreferrer">Faire</a>（批发市场）</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">📕延伸阅读（英文）：</p>
<ul>
<li><a href="/blog/selling-wholesale" target="_blank">如何创建批发渠道并销售给其他零售商</a></li>
<li><a href="/blog/201398985-bean-to-bar-chocolate-business" target="_blank">批发案例研究：Soul Chocolate背后的故事</a></li>
</ul>
</div>
<h4><strong>其他销售渠道</strong></h4>
<p>许多品牌在销售食品时都会扩展销售渠道，以接触更广泛的受众。如果你不打算开设零售店，还可以利用其他线下机会。比如，在线市场就是你企业的另一个选择。你可以将你的<a href="/zh/blog/sell-on-amazon" target="_blank">亚马逊</a>或<a href="/zh/blog/etsy-and-shopify" target="_blank">Etsy</a>商店与Shopify商店同步，实现跨渠道库存无缝对接。</p>
<h3 id="13"><strong>13. 营销你的食品企业</strong></h3>
<p>成功经营任何企业的最重要驱动力之一是<a href="/zh/blog/twitter-marketing" target="_blank">营销</a>。这往往是新手创业者在开办食品企业时最大的挑战之一。就在线销售食品而言，将顾客与故事联系起来极为重要。如果他们无法品尝到你的食品，那么你就需要吸引他们的其他感官。</p>
<p>你的在线商店就是一个很好的起点。投资于搜索引擎优化（<a href="/zh/blog/seo-marketing" target="_blank">SEO</a>）可以帮助你的商店在相关术语的搜索引擎中排名靠前。</p>
<h4><strong>内容和社交营销</strong></h4>
<p>麦克卢尔将其网站的很大一部分用于社区——额外的内容、<a href="https://mcclures.com/pages/recipes" target="_blank" rel="nofollow noopener noreferrer">食谱</a>（包括自己和顾客提供的）以及显著的社会行动号召。社交媒体对于该品牌而言非常重要。“那是我们的核心消费者所在，”鲍勃说。“我们希望与我们的社区保持互动，因为他们才是对我们的品牌有影响力的人。<a href="/zh/blog/active-truth-inclusive-community" target="_blank">口碑</a>可以让你的品牌走得非常远，正如我们所见。”</p>
<div style="text-align: center;">
<figure><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-mcclures-recipes.jpg?v=1729663201" alt="麦克卢尔腌菜点网站上的并排食谱" style="float: none;" loading="lazy">
<figcaption><em>麦克卢尔腌菜店</em></figcaption>
</figure>
</div>
<h4><strong>线下营销</strong></h4>
<p>将你的食品品牌带到街头和潜在顾客的嘴边是很重要的：</p>
<ul>
<li>参加<a href="https://www.usdalocalfoodportal.com/" target="_blank" rel="nofollow noopener noreferrer">农贸市场</a>以在本地制造热度</li>
<li>举办<a href="/zh/blog/212483913-kylie-jenner-pop-up" target="_blank">快闪店</a>
</li>
<li>与餐厅或其他互补品牌合作举办品尝活动</li>
<li>为<a href="/zh/blog/instagram-influencer-marketing" target="_blank">网红</a>举办私人晚宴</li>
<li>定期邀请顾客参观你的生产过程（如参观酿酒厂或工厂）</li>
<li>在消费者食品和饮料<a href="/zh/blog/tailored-beauty-social-ads" target="_blank">贸易博览会</a>上推出你的品牌</li>
</ul>
<h4><strong>食品品牌的其他营销创意</strong></h4>
<div style="text-align: center;">
<figure><img style="float: none;" alt="Noodie网站弹出窗口" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-noodie-website.jpg?v=1729663201" loading="lazy">
<figcaption>你可以使用你主页上的<a href="/zh/blog/shopify-email" target="_blank">邮件列表弹出窗口</a>来给访问者一个温和提示，鼓励他们与你建立联系。<em>Noodie</em></figcaption>
</figure>
</div>
<p>建立成功的在线食品企业有赖于持续不断地吸引顾客访问你的电子商务商店。随着算法的变化和新社交平台的出现，建立自己的顾客名单尤其重要。你可以鼓励顾客注册你的<a href="/zh/blog/email-marketing-metrics" target="_blank">电子邮件通讯</a>或创建顾客账户。也可以提供折扣或会员福利以换取顾客的电子邮件地址。</p>
<p>其他吸引顾客的营销策略：</p>
<ul>
<li>将产品发送给美食<a href="/zh/blog/youtube-influencer-marketing" target="_blank">网红</a>
</li>
<li>与互补品牌合作开展促销活动或开发限时联名产品</li>
<li>鼓励用户发表<a href="/zh/blog/get-reviews-for-your-shopify-apps" target="_blank">评论</a>和用户生成内容</li>
<li>在社交媒体上举办竞赛或<a href="/zh/blog/make-merch-tiktok" target="_blank">赠品活动</a>
</li>
<li>赞助活动，提供你的产品作为餐饮服务的一部分</li>
<li>创建仅限订阅者使用的食谱内容</li>
<li>创建（并变现）自己的<a href="/zh/blog/ecommerce-blog-post-templates" target="_blank">美食博客</a>，展示你的行业知识和故事。</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">📕延伸阅读</p>
<ul>
<li>
<a href="/blog/restaurant-marketing" target="_blank">如何为你的餐厅营销策略增添色彩</a>（英文）</li>
</ul>
</div>
<h2><strong>不再半途而废的商业创意</strong></h2>
<p>随着<a href="/zh/blog/direct-to-consumer" target="_blank">直面消费者（DTC）食品业务</a>的日益普及，在线销售食品变得前所未有的简单。</p>
<p>麦克卢尔在其产品推出十多年后，雇佣了数十名员工，负责生产食品并向全球数千名消费者和零售合作伙伴发货。虽然鲍勃尚且未能自信地说他对这一切已驾轻就熟，但他的创业之路收获颇丰。</p>
<p>“有些挑战足以让你崩溃，”他说，“但你如何将它们作为未来的学习经验，才是真正的持续成功之道。作为创业者，如果我们不从我们的经历中学习，我们就无法真正成长。”</p>
<p><em>封面插图：Pete Ryan</em></p>
<div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemtype="https://schema.org/FAQPage" itemscope="">
<h2 id="">在线销售食品——常见问题</h2>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">可以在家制作食品并销售吗？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>你可以在家制作食品并在线或亲自销售。某些国家和州有专门的农家食品法，规定了在家庭厨房中生产食品（如烘焙食品）的要求。你可以在经营在线食品业务的同时，在当地农贸市场进行销售。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">什么食品生意的启动成本最低？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>最经济实惠的食品创业方式就是自己在家制作产品并在线销售。在这种模式下，你可以稳步发展你的食品生意，慢慢壮大。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">如何为食品定价？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>在为任何产品定价时，有一个简单的公式就是将你的变动成本加上固定成本和利润率。还要考虑你的消费者是哪些群体，以及他们愿意为你所售食品支付多少钱。你可以将你的产品与其他成功的在线食品企业进行比较，并以市场的平均定价作为基准。</p>
</div>
</div>
</div>
<div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope="">
<h3 itemprop="name">如何在互联网上销售食品？</h3>
<div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope="">
<div itemprop="text">
<p>要在互联网上销售食品，首先要确定你想销售什么类型的食品和你的生产模式。接下来就是品牌建设、设置运输、建立电子商务网站，并考虑在线市场等其他销售渠道。</p>
</div>
</div>
</div>
</div>
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focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 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focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">开始免费试用</a></div></div><p class="richtext text-sm mt-2">免费试用 Shopify，无需提供信用卡信息。</p></div></div></div><div class="hidden -top-24 mb-lg [&amp;_label]:text-sm [&amp;_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-sans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 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text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="外部来源：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/enterprise" aria-label="Shopify 企业版" data-component-name="shopify-企业版">Shopify 企业版</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="解决方案"><h2 class="text-base font-bold text-white">解决方案</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/online" aria-label="在线商店建站工具" data-component-name="在线商店建站工具">在线商店建站工具</a></li><li><a class="mt-2 block py-3 text-base font-semi-medium hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/zh/website/builder" aria-label="建站工具" data-component-name="建站工具">建站工具</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white/20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block text-[#E0E0E0] hover:text-white py-3" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="区域导航. 当前: USA"><span class="inline-flex items-center whitespace-nowrap gap-x-1"><svg viewBox="0 0 45 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Nav\",[1935,1938,1941,1944],{\"_1780\":703,\"_384\":1936,\"_1781\":1937},\"/zh/tools/logo-maker\",{\"_1783\":1784,\"_1785\":1512},{\"_1780\":919,\"_384\":1939,\"_1781\":1940},\"https://www.shopify.com/stock-photos\",{\"_1783\":1784,\"_1785\":1608},{\"_1780\":524,\"_384\":1942,\"_1781\":1943},\"/zh/blog/business-plan-template\",{\"_1783\":1784,\"_1785\":1432},{\"_1780\":701,\"_384\":1945,\"_1781\":1946},\"https://www.linkpop.com/\",{\"_1783\":1784,\"_1785\":1511},{\"_1780\":319,\"_384\":1948,\"_1781\":1949},\"/zh/enterprise\",{\"_1783\":1784,\"_1785\":1950},\"Upmarket Enterprise CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2009\":1989,\"_124\":2010,\"_2011\":2012,\"_2013\":2014,\"_2015\":491,\"_2016\":2017,\"_2701\":1977,\"_2702\":2703,\"_2705\":2706,\"_2707\":2708,\"_2714\":2715,\"_384\":2716,\"_2717\":2716,\"_2718\":892,\"_2719\":952,\"_2720\":2721,\"_2722\":2723,\"_2724\":952,\"_2725\":952,\"_1743\":1744,\"_2726\":2727,\"_2728\":-7,\"_2729\":2730,\"_2998\":2999,\"_1969\":3000,\"_3001\":1953,\"_3002\":3003,\"_4906\":-7,\"_1004\":4907},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_164\":1968,\"_1969\":1970,\"_339\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_124\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1995\":1996,\"_2003\":1977,\"_2004\":1979,\"_2005\":952,\"_2006\":2007,\"_2008\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_19\":1964,\"_1965\":1966,\"_1967\":1801},\"ArticleAuthor\",\"Shopify Staff\",\"avatarUrl\",\"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/567582851094\",\"handle\",\"213396233-how-to-start-a-food-business\",\"如何在线销售食品：分步启动指南\",\"publishedAt\",\"2024-10-20T06:00:00Z\",\"image\",{\"_1959\":1976,\"_384\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/sell-food-online-illustration-pete-ryan.jpg?v=1729663472\",\"altText\",\"一个人从看起来像笔记本电脑的烤箱里拿出饼干的插图\",\"width\",1848,\"height\",973,\"tags\",[1986],\"新手上路\",\"\u003cp\u003e当鲍勃·麦克卢尔（Bob McClure）准备扩展他的家族生意——\u003ca href=\\\"https://mcclures.com/\\\" target=\\\"_blank\\\"\u003e麦克卢尔腌菜店\u003c/a\u003e时，他在一家豆腐厂里找到了一个可共享的商业场地。然而，由于豆腐厂里大豆的发酵过程，空气中的健康细菌毁掉了他的第一批腌菜。\u003c/p\u003e\\n\u003cp\u003e虽然每个行业都有其复杂性，但食品行业往往面临着独特的挑战。比如法律风险更高，库存和有效期如何达到微妙平衡，以及受天气和空气中的细菌等各类因素影响的不稳定供应链。\u003c/p\u003e\\n\u003cp\u003e然而，对于许多人来说，没有什么比制作美食和投喂他人更令人满足的了。如果你准备迎接挑战，实现自己的食品创业梦想，那你可算来对地方了。\u003c/p\u003e\\n\u003cp\u003e本分步指南将介绍如何在线销售食品，并提供专家建议，帮助你了解食品法律、最大限度地利用营销预算以及打造令人垂涎的品牌。\u003c/p\u003e\\n\u003ch2 id=\\\"\\\"\u003e在线销售食品的13个步骤\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e研究食品法律\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e找到你的利基市场\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e决定商业模式：生产与策划\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e采购食材\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e确定食品生产模式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e打造你的品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e进行财务分析\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e为你的食品产品定价\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e设置库存管理\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e规划增长和产品开发\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e设置运输\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e选择销售渠道\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e营销你的食品企业\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e\u003cstrong\u003e1. 研究食品法律\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-unsplash.jpg?v=1729663201\\\" alt=\\\"桌子上碗装的各种蔬菜和辣椒\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e要了解如何在线销售食品，首先要了解法律和食品安全的最佳做法。\u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e通常，\u003ca href=\\\"/zh/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003e创业的第一步\u003c/a\u003e是找到一个好点子。然而，对于食品行业，在开始之前先了解食品法律的复杂性至关重要。\u003c/p\u003e\\n\u003cp\u003e在制作并在线销售食品时，安全始终是个令人担忧的问题。政府机构严格监管和监控着食品行业，以确保公众安全，而企业主有责任遵守规则并对食品质量严格要求。\u003c/p\u003e\\n\u003cp\u003e只要你做好功课，获得必要的许可证，并仔细跟踪所有事项，那么卫生部门来找你麻烦的可能性就很低。但如果真的发生了这类事件，后果可能会很严重，食品律师\u003ca href=\\\"http://food.gsjameson.com/\\\" target=\\\"_blank\\\"\u003e格伦福德·詹姆森（Glenford Jameson）\u003c/a\u003e说：“政府可能会把你送进监狱，没收你的所有产品并将其销毁，关停你的企业，或者对你处以巨额罚款。”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e食品检验员会给你提供一些非常明智的建议，坦率地说，这些建议是免费的，可以帮助你确保生产出优质合理的产品。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e格伦福德·詹姆森，食品律师\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e如果你的产品比较复杂或需要额外许可（例如肉类、鱼类和某些农产品），那你可能需要咨询在食品行业有经验的律师。虽然对于新企业主来说，前期成本可能较高，但这样做可以避免日后付出更大代价。\u003c/p\u003e\\n\u003cp\u003e如果你选择在没有律师的情况下处理食品经营中的法律事务，请确保遵循以下一般最佳做法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e妥善处理和储存食品。\u003c/strong\u003e你应该学习如何妥善处理和储存食品。掌握制作食品的方法。确保采取必要措施，以防人们因吃了你的食品而生病。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e追踪\u003c/strong\u003e\u003ca href=\\\"/zh/blog/vvic-com\\\" target=\\\"_blank\\\"\u003e供应链\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e你可以询问供应商并获得推荐。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与实验室合作检测你的产品。\u003c/strong\u003e实验室可以帮助识别和追踪已知可能会导致过敏反应的成分。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持详尽的记录。\u003c/strong\u003e追踪进出你工厂的所有物品。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与食品检验员建立良好关系。\u003c/strong\u003e他们的任务是发现问题并帮助你取得成功。“食品检验员会给你提供一些非常明智的建议，坦率地说，这些建议是免费的，可以帮助你确保生产出优质合理的产品，”格伦福德说。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e购买\u003c/strong\u003e责任保险\u003cstrong\u003e。\u003c/strong\u003e确保万一有人生病，你也能得到保障。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e注意：\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e每个国家和地区的食品法律和许可要求各不相同，某些行业（如乳制品和酒精）可能会受到额外规则的约束。因此，请务必咨询律师和当地政府，以获取有关你所在地区和业务的具体信息。本文提供的信息和建议属于通用信息，不应被视为法律建议。\u003c/em\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e\u003cstrong\u003e2. 找到你的利基市场\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个人将辣酱倒在热狗上\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/windy-city-start-a-food-business.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003eZesti找到了其在线食品业务的利基市场，即提供披萨味辣酱等高级调味品。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在许多情况下，\u003ca href=\\\"/zh/blog/online-business-ideas\\\" target=\\\"_blank\\\"\u003e最佳的在线商业创意\u003c/a\u003e都源于某种热情或\u003ca href=\\\"/zh/blog/make-money-from-your-hobbies\\\" target=\\\"_blank\\\"\u003e爱好\u003c/a\u003e。销售食品也是如此。例如，如果你用自家种植的草莓为朋友和家人制作果酱，那就是一个好的开始。你已经了解了制作过程，并具备了完善和测试食谱的经验。\u003c/p\u003e\\n\u003cp\u003e鲍勃·麦克卢尔和他的兄弟乔（Joe）从小就跟着奶奶拉拉（Lala）制作腌菜，也正是她的家传食谱最终启发他们做起了食品生意——麦克卢尔腌菜店。这两兄弟分别是一名演员和一名心理学专业的学生，对商业或制造一无所知，而他们久经考验的家传食谱就是他们生意的基础。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e食品趋势\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fly-by-jing-sauce-sell-food-inline.jpg?v=1729663202\\\" alt=\\\"Fly by Jing的瓶装酱料与植物背景\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e像Fly by Jing这样的品牌在当前的创意调味品潮流趋势中收获颇丰。\u003ca href=\\\"/blog/aapi-heritage-month-fly-by-jing\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eFly by Jing\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你还没有想出\u003ca href=\\\"/zh/blog/product-ideas\\\" target=\\\"_blank\\\"\u003e产品创意\u003c/a\u003e，不妨研究一下当前的食品趋势。\u003ca href=\\\"https://www.nytimes.com/2023/12/26/dining/food-trends-2024.html\\\" target=\\\"_blank\\\"\u003e《纽约时报》\u003c/a\u003e预测，2024年将会有融合小吃、口味复杂的辣酱和传统汤品大获成功。\u003c/p\u003e\\n\u003cp\u003e其他关注食品趋势的地方包括谷歌趋势（Google Trends）、食品出版物和\u003ca href=\\\"/zh/blog/tiktok-marketing\\\" target=\\\"_blank\\\"\u003eTikTok\u003c/a\u003e等社交媒体平台。\u003c/p\u003e\\n\u003cp\u003e不过，请记住，跟随趋势意味着你会面临大量竞争。所以你要问问自己，\u003ca href=\\\"/zh/blog/omnichannel-marketing\\\" target=\\\"_blank\\\"\u003e你的产品如何才能在嘈杂的市场中脱颖而出\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e当麦克卢尔兄弟决定售卖优质腌制产品的时候，他们几乎没有竞争对手。但十多年后，腌制食品作为慢食运动的一部分变得越来越受欢迎。鲍勃认为竞争是件好事。“如果它能提高对高度专业化、以质量为导向的创业产品的认知，那就是一种正确的竞争，”他说。“这有助于改善我们整个产品类别。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e更多食品商业创意\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-juneshine.jpg?v=1729663201\\\" alt=\\\"一个人将一罐Juneshine倒入杯中，周围摆放着水果\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eJuneshine是抓住了硬康普茶趋势来开展其在线食品业务的众多品牌之一。\u003ca href=\\\"https://juneshine.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eJunshine\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e发现好创意的另一种方法是寻找市场中的空白点。许多\u003ca href=\\\"/zh/blog/food-business-ideas\\\" target=\\\"_blank\\\"\u003e盈利的食品创业项目\u003c/a\u003e都是从解决问题或满足利基市场的需求开始的。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e你的食品业务是否属于以下利基市场：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e定制或新奇产品\u003c/li\u003e\\n\u003cli\u003e美食、手工和小批量食品\u003c/li\u003e\\n\u003cli\u003e无过敏原、无麸质或无坚果\u003c/li\u003e\\n\u003cli\u003e经认证的有机、天然和公平贸易成分\u003c/li\u003e\\n\u003cli\u003e纯素食、素食、犹太教或清真食品\u003c/li\u003e\\n\u003cli\u003e原始人饮食（Paleo）、生酮饮食或低碳饮食\u003c/li\u003e\\n\u003cli\u003e食品视频、食谱、快煮餐包和烹饪书\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e乔迪·巴格（Jodi Bager）的企业\u003ca href=\\\"https://grainzero.com\\\" target=\\\"_blank\\\"\u003eGrain Zero\u003c/a\u003e，起源于她治疗溃疡性结肠炎的经历。她企业的受众也是结肠炎和其他肠道疾病的患者。她生产的健康零食不含通常会引发她病情的成分。“我们还满足了日益增长的原始人饮食群体的需求，”乔迪说，“我们吸引了比以往更多的受众。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e这位妈妈打造了一个深受名人喜爱的糖果品牌\u003c/p\u003e\\n\u003cp\u003e汉娜·佩里（Hannah Perry）在失去工作、婚姻破裂之后，重拾旧梦——开始经营棉花糖生意，为自己和孩子们创造了新的生活。\u003c/p\u003e\\n\u003ca href=\\\"/blog/floof-cotton-candy\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e阅读汉娜的故事\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e给新手提供的创意\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你刚接触食品行业，可以考虑一些易于实现的\u003ca href=\\\"/zh/blog/low-investment-business-ideas\\\" target=\\\"_blank\\\"\u003e小本创业点子\u003c/a\u003e，这些点子所需的投资少、设备少、运输难题和法律限制也较少。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e一些低投资的创业点子包括：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e糖果\u003c/li\u003e\\n\u003cli\u003e包装零食\u003c/li\u003e\\n\u003cli\u003e罐装和腌制产品\u003c/li\u003e\\n\u003cli\u003e干草药\u003c/li\u003e\\n\u003cli\u003e烘焙食品配料包\u003c/li\u003e\\n\u003cli\u003e散装坚果和种子\u003c/li\u003e\\n\u003cli\u003e原材料（面粉等）\u003c/li\u003e\\n\u003cli\u003e策划转售（其他供应商生产的产品）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/sell-coffee\\\" target=\\\"_blank\\\"\u003e咖啡\u003c/a\u003e和茶\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e十三岁的查理·卡布迪什（Charlie Cabdish）就在家中制作并销售糖炒胡桃。在学业和篮球训练的间隙，他可以在家里的厨房经营这门生意。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e市场调研\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你已经有了一个创意，请测试其可行性。这款产品是否有市场？如果市场已经饱和，那你的产品要如何脱颖而出？是否有尚未被开发的利基市场或需求未得到满足的顾客？\u003c/p\u003e\\n\u003cp\u003e你的\u003ca href=\\\"/zh/blog/ad-library-facebook\\\" target=\\\"_blank\\\"\u003e市场调研\u003c/a\u003e应包括了解特定行业的规则。是否可以在线销售和运输你的产品？以下是一些需要问的问题：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e在你经营或计划运输的地区，在线销售你的产品是否合法？想想酒精或添加了大麻的产品。\u003c/li\u003e\\n\u003cli\u003e你的产品是否太易碎而无法运输？需要什么特殊包装来保护它？想想易碎的糕点或玻璃罐。\u003c/li\u003e\\n\u003cli\u003e你的食品保质期是否会给库存管理带来太大的难题？想想\u003ca href=\\\"/zh/blog/food-business-ideas\\\" target=\\\"_blank\\\"\u003e烘焙食品\u003c/a\u003e或鳄梨酱。\u003c/li\u003e\\n\u003cli\u003e你的产品是否需要冷藏？如果是，这会如何限制你的运货范围或承运商的选择？想想肉类或新鲜酱料。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"3\\\"\u003e\u003cstrong\u003e3. 决定商业模式：生产与策划\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"各种高端食品杂货摆放在简单的表面上\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-jacobsons.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003eJacobsons打造了特色杂货和手工奶酪品牌，给消费者提供了经过精心策划的购物体验。\u003ca href=\\\"https://jacobsons.ca/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eJacobsons\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在食品行业，创业的方式有很多，包括从向制造商提供原材料到开设自己的餐馆，但如果你想在线销售食品，那主要有两种商业模式。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e生产食品产品以供销售\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这种商业模式指的是在\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e家庭企业\u003c/a\u003e或商业设施中生产食品，并直接面向消费者销售（DTC）。你可以选择处理整个供应链并亲自参与生产，也可以与\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e第三方制造商\u003c/a\u003e合作，由其根据你的要求来生产和包装食品。在这种模式下，你还可以扩展销售渠道，考虑批发给其他商店。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e法律提示：\u003c/strong\u003e许多地区都有农家食品法，允许你在家庭厨房中生产某些食品，而无需满足与商业厨房相同的要求。在美国，请务必了解各州的农家食品法，因为它们可能因地区而异。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e策划和转售食品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这种模式是指通过将其他品牌的产品集中到你自己的旗下进行策划转售。你可以将你的\u003ca href=\\\"/zh/blog/unique-business-ideas\\\" target=\\\"_blank\\\"\u003e独特销售主张\u003c/a\u003e（USP）定位为你的商店会提供每类产品（例如，来自世界各地的芥末酱）中最好的一款产品，给顾客带来最佳购物体验。或者，你也可以尝试\u003ca href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e，将其他品牌的产品引入新的市场。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e注意：\u003c/strong\u003e本文大部分内容适用于食品生产企业。如果你打算策划现有食品产品，请向下滚动到第6步，开始打造你的品牌。\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e\u003cstrong\u003e4. 采购食材\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/star-anise-and-cinnamon-sticks-BURST.jpg?v=1729663201\\\" alt=\\\"八角和肉桂排列成图案\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e食品律师格伦福德·詹姆森说，要追踪供应链。\u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e格伦福德强调在采购食材时做好功课的重要性。“要追踪供应链，”他说，这样才能确保你的包装声明与里面的产品相符，并确保你与值得信赖的公司合作。\u003c/p\u003e\\n\u003cp\u003e例如，如果你计划生产一种被标为“有机”的产品，那么在包装上做出声明之前，一定要确保你的食材供应商获得了\u003ca href=\\\"https://www.ams.usda.gov/services/organic-certification/becoming-certified\\\" target=\\\"_blank\\\"\u003e适当的认证\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e与供应商建立合作关系可以提高信任感，并使他们对你的业务更加投入。“有时，我们的供应商会根据市场上出现的新产品提出建议，”乔迪说。“这是一种合作伙伴关系。”\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e当你刚开始小批量生产时，在消费者仓储俱乐部商店（如Costco或Sam's Club）采购食材可能会更划算。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e建立联系。\u003c/strong\u003e在某些行业，寻找供应商可能要依靠口碑和个人介绍。\u003ca href=\\\"/blog/201398985-bean-to-bar-chocolate-business\\\" target=\\\"_blank\\\"\u003eSoul Chocolate\u003c/a\u003e的创始人就通过行业网络与当地的可可种植农建立了联系。\u003c/li\u003e\\n\u003cli\u003e另外，对于可可和咖啡豆等商品，\u003cstrong\u003e可以寻找直接与农民合作的分销商或经纪人\u003c/strong\u003e。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与其他小批量生产商合作\u003c/strong\u003e，共同采购大宗批发食材。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e\u003cstrong\u003e💡有用的资源（英文）：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm\\\" target=\\\"_blank\\\"\u003eFDA（美国食品药品监督管理局）食品成分和包装指南\u003c/a\u003e，包括过敏原和食品添加剂信息（美国）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.foodstandards.gov.au/science/monitoringnutrients/afcd/Pages/default.aspx\\\" target=\\\"_blank\\\"\u003e食品成分数据库\u003c/a\u003e（澳大利亚）\u003c/li\u003e\\n\u003cli\u003e经\u003ca href=\\\"https://www.canada.ca/en/health-canada/services/drugs-health-products/natural-non-prescription/applications-submissions/product-licensing/licensed-natural-health-products-database.html\\\" target=\\\"_blank\\\"\u003e许可的天然健康产品数据库\u003c/a\u003e（加拿大）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"5\\\"\u003e\u003cstrong\u003e5. 确定食品生产模式\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个招牌上写着“Kitchen Collective”的商店\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Kitchen-Collective-5_7cbad0c9-8a20-4b8f-b950-f20805e30b67.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e刚开始时想要有一个专业厨房可能很难以实现，但许多合作社都会提供共用场地的方案。\u003ca href=\\\"http://www.thekitchencollective.ca/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eKitchen Collective\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e虽然麦克卢尔腌菜店是从家庭厨房起步的，但他们一直持续升级他们的\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e生产设施\u003c/a\u003e。“刚开始创业时，我们租了一间有更大炉灶的厨房，”鲍勃说，“我们会打电话给朋友说，‘嘿，如果你周末来和我一起做腌菜，我请你吃披萨、喝啤酒。’”\u003c/p\u003e\\n\u003cp\u003e该公司最终落地在了一处20,000平方英尺的工厂。麦克卢尔的例子很好地展示了如何在发展过程中扩大生产规模。从家庭工厂起步是测试你的商业模式的一种低风险方式。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e在家销售食品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e有些食品可以在自家厨房里合法生产和销售，但要了解所选产品的相关法规。在美国，FDA要求你\u003ca href=\\\"https://www.fda.gov/Food/ResourcesForYou/Industry/ucm322302.htm#home\\\" target=\\\"_blank\\\"\u003e将家庭企业注册为生产设施\u003c/a\u003e。你可能需要对家庭设施进行升级，例如改善通风。请确保你获得了在你所在地区从家中销售食品所需的许可证。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e租用共享商业厨房\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e许多设施会提供共享或合作厨房空间，可以按小时或按月租赁，具体取决于你的生产需求。这样做的好处包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e降低成本。\u003c/strong\u003e你不需要从头开始购买设备，共享模式意味着你无需单独承担租金。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e减少文书工作。\u003c/strong\u003e这些设施已注册为商业空间，并拥有适当的保险。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e共享知识。与\u003c/strong\u003e其他小企业主接触让你可以向他人学习并建立起一个共同体。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立自己的商业设施\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在这种模式下，你拥有完全的自主权，可以建立一个从一开始就能满足你需求的设施。这是成本最高昂的方案，需要你做尽职调查——你有责任确保你的设施符合规范并获得适当的许可证。\u003c/p\u003e\\n\u003cp\u003e这对于新手创业者来说可能并非最佳选择，而是未来的目标。“我们从小规模的家庭厨房开始，然后不断发展壮大，”乔迪说。“直到生意越做越大，知道自己的生意足以支撑搬家所需成本之后，我们才搬了出去。”\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e经营一家能通过USDA（美国农业部）检验的工厂需要付出多少努力，这可太让人印象深刻了。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e丹尼尔·帕特里西奥（Daniel Patricio），Bull \u0026amp; Cleaver创始人\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003ch4\u003e\u003cstrong\u003e与现有制造商合作\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这个方案非常适合对生产不感兴趣的创业者。对于行业新手来说，这也是一个安全的选择，因为制造商应该已经熟悉食品安全和法规。虽然创意、食谱和品牌都是你的，但执行工作都交给了专业人士。这样，你就有更多时间可以投入到业务的其他方面了。\u003c/p\u003e\\n\u003cp\u003e“我们与一家经过了USDA检验的工厂合作，这样我们就能更快地将产品运往美国各地，不用担心会出现任何食品安全问题，”\u003ca href=\\\"https://bullandcleaver.com/\\\" target=\\\"_blank\\\"\u003eBull \u0026amp; Cleaver\u003c/a\u003e的创始人丹尼尔·帕特里西奥说。“经营一家能通过USDA检验的工厂需要付出多少努力，这可太让人印象深刻了。”\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e6. 打造你的品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-oat-haus-butter.jpg?v=1729663201\\\" alt=\\\"Oat Haus产品与其他食品摆放在紫色窗帘前\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e打造品牌首先要有一个精彩的故事和鲜明的观点。从你的网站到包装设计等方方面面，这些元素都能给你带来灵感。\u003ca href=\\\"https://oat.haus/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eOat Haus\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在线销售食品尤其具有挑战性，因为最重要的决策感官——味觉——无法派上用场。顾客无法品尝你的产品，因此\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e品牌塑造\u003c/a\u003e显得尤为重要。\u003ca href=\\\"/zh/blog/212483913-kylie-jenner-pop-up\\\" target=\\\"_blank\\\"\u003e包装设计\u003c/a\u003e、摄影、网站、\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和文案需要相互配合，讲述你的故事，帮助顾客想象你产品的味道。\u003c/p\u003e\\n\u003cp\u003e由于包装在这个行业中至关重要，因此你可以考虑\u003ca href=\\\"/partners/directory\\\" target=\\\"_blank\\\"\u003e聘请一位设计师\u003c/a\u003e来满足你的需求。\u003c/p\u003e\\n\u003cp\u003e打造品牌的第一步是回答几个关于你希望顾客如何看待你的企业的问题。“我们选择了我们的名字和标识——从标签、外观、感觉到文字——都传达出手工制作和家庭的感觉，同时又具有都市感，”鲍勃说。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Diaspora Co的“关于我们”页面截图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/diaspora-founder-story.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e一个引人入胜的创始人故事可以成为强有力的销售工具，让顾客看到他们自己的经历在品牌中的体现。\u003ca href=\\\"https://www.diasporaco.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eDiaspora Co.\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e以下是一些品牌资源：（英文）\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/how-to-diy-a-visual-brand\\\" target=\\\"_blank\\\"\u003e以简单低成本的方式打造令人难忘的品牌形象\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e简单\u003ca href=\\\"/blog/how-to-design-logo\\\" target=\\\"_blank\\\"\u003e8步教会你设计令人难忘的徽标\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/food-photography-tips\\\" target=\\\"_blank\\\"\u003e食品摄影101：如何拍摄完美的食品图片\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/brand-voice\\\" target=\\\"_blank\\\"\u003e什么是品牌声音以及如何为你的企业创建品牌声音\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e故事营销\u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003e：如何打造引人入胜的品牌故事\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🛠️ 工具：不知道取什么品牌名称？试试这些免费工具\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e商业名称生成器\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/domain-name-generator\\\" target=\\\"_blank\\\"\u003e域名生成器\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/logo-maker\\\" target=\\\"_blank\\\"\u003e徽标生成器\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e包装和标签法律\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Pulp Pantry薯片的前后视图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/pulp-chips-label_f74dcf11-0396-4d93-9845-4507630881f3.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e了解你所售产品的每个国家或地区的标签法律。\u003ca href=\\\"https://pulppantry.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003ePulp Pantry\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e除了包装要具有视觉吸引力外，每个国家都有自己的\u003ca href=\\\"/zh/blog/how-to-sell-on-instagram\\\" target=\\\"_blank\\\"\u003e产品标签\u003c/a\u003e要求，这些要求可能包括最佳食用日期、营养信息、过敏原警告和原产国。如果你计划跨境运输产品，尤其是向零售商发货，请务必查看目的国的标签规则。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡有用的资源（英文）：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm\\\" target=\\\"_blank\\\"\u003eFDA食品标签、成分和包装信息（美国）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/fair-packaging-labeling-act\\\" target=\\\"_blank\\\"\u003eFTC（联邦贸易委员会）公平包装和标签法（美国）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/eng/1383607266489/1383607344939\\\" target=\\\"_blank\\\"\u003eCFIA（加拿大食品检验局）食品标签要求（加拿大）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://food.ec.europa.eu/safety/labelling-and-nutrition/food-labelling-information-system-flis_en\\\" target=\\\"_blank\\\"\u003e食品标签信息系统（欧盟）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.gov.uk/food-labelling-and-packaging\\\" target=\\\"_blank\\\"\u003e食品标签和包装（英国）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e7. 进行财务分析\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e开一家食品店的实际\u003ca href=\\\"/zh/blog/cost-to-start-business\\\" target=\\\"_blank\\\"\u003e成本是多少\u003c/a\u003e? 如果你打算开一家餐馆或实体食品商店，前期成本可能高达\u003ca href=\\\"https://www.restaurantowner.com/public/Survey-How-Much-Does-it-Cost-to-Open-a-Restaurant.cfm\\\" target=\\\"_blank\\\"\u003e175,000美元（约124.3万元人民币）以上\u003c/a\u003e。但有许多方法可以让你以更小的启动成本开始。\u003c/p\u003e\\n\u003cp\u003e小批量生产商在家中创业，开销要少得多，而且随着业务的增长，以后可以扩展到租用商业场地。\u003c/p\u003e\\n\u003cp\u003e没有昂贵的租赁或员工成本，你只需花几百美元以支付食材、网站和营销成本以及包装的费用，就能开始在线销售食品。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e提示：\u003c/strong\u003e如果你的居住空间同时兼作商业空间，也许你可以在报税时申报部分住房和水电费用。\u003c/p\u003e\\n\u003cp\u003e如果无法在家中经营业务，那么在计算创业成本时请考虑商业设施的月租成本。生产设施可能很昂贵，但有许多合作社和孵化器会为创业者提供共享厨房，价格仅为专用空间的一小部分。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e8. 为你的食品产品定价\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e无论销售什么产品，大多数创业者都会同意：定价很难。归根结底，没有一种定价公式能适用于所有人。因此你需要了解你的成本（固定和变动成本），并不断调整，直到找到合适的价格。\u003c/p\u003e\\n\u003cp\u003e丹尼尔建议，在初期可以放弃利润，以便让尽可能多的顾客看到你的产品。“随着时间的推移，成本会逐渐降低，”他说。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/bull-and-cleaver.jpg?v=1729663201\\\" alt=\\\"Bull and Cleaver产品袋与肉干和其他食品排列\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e让尽可能多的潜在顾客看到你的产品——即使这意味着推迟盈利。\u003cem\u003eBull \u0026amp; Cleaver\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e鲍勃有不同的看法：如果你相信你的产品的价值，那就给它制定相对应的价格。他支持麦克卢尔的定价。“我们不是市场上最便宜的产品，”他说，“所以我们必须在某些真正独特的方面竞争，否则只会成为其他商品之一。然后就是竞相压价。”\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/product-opportunities\\\" target=\\\"_blank\\\"\u003e食品企业的利润率\u003c/a\u003e还取决于许多因素——例如你销售的是什么，或者你如何以及在哪里销售。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e📕延伸阅读\u003c/strong\u003e\u003c/h4\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003e定价策略：15种方法制定合理的价格\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-price-your-product\\\" target=\\\"_blank\\\"\u003e3步教会你产品定价\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/profit-margin-calculator?itcat=blog\u0026amp;itterm=213396233\\\" target=\\\"_blank\\\"\u003e免费工具：利润率计算器\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e9. 设置库存管理\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"货架上排列的辣酱瓶\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-UNSPLASH-1.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eGrain Zero的品牌宣传的是其产品由不含防腐剂的天然成分制成。该公司大多数产品的保质期仅为五到六个月。因此，乔迪严格控制库存，每一到两周进行一次产品周转。\u003c/p\u003e\\n\u003cp\u003e虽然麦克卢尔腌菜的保质期较长，但鲍勃希望确保顾客在产品新鲜时收到他的产品。因此，该公司的库存策略倾向于生产较少的产品，而不是过多。\u003c/p\u003e\\n\u003cp\u003e“这项工作就是要从中找到平衡，我们一直在改进对需求的预测，”他说。“我们必须生产足够的量以保证生产能正常运行，同时还要确保有销售渠道或出口，以及有足够的需求来真正实现生产。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e提示：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e了解\u003ca href=\\\"https://apps.shopify.com/browse/inventory-management?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=213396233\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e中的库存工具，它们可以将与你的商店集成，帮助你进行在线销售。\u003c/li\u003e\\n\u003cli\u003e使用批号或\u003ca href=\\\"/tools/barcode-generator?itcat=blog\u0026amp;itterm=213396233\\\" target=\\\"_blank\\\"\u003e条形码\u003c/a\u003e来使库存井井有条。\u003c/li\u003e\\n\u003cli\u003e向你的团队教授\u003ca href=\\\"/zh/blog/beast-inventory-management\\\" target=\\\"_blank\\\"\u003e库存管理\u003c/a\u003e的最佳做法。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e10 .规划增长和产品开发\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-mcclures-pickles.jpg?v=1729663201\\\" alt=\\\"一瓶麦克卢尔的血腥玛丽混合饮料、一杯混合饮料和一瓶啤酒摆放在木板上\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e麦克卢尔腌菜店\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e麦克卢尔一家一开始专注于经营与其品牌同名的产品，不断完善和迭代他们奶奶的食品配方，从而获得了成功。\u003c/p\u003e\\n\u003cp\u003e接下来他们测试了一些低风险的创意。例如，将经过验证的腌制口味应用于其他产品，如薯片。应广大顾客的要求，他们的血腥玛丽混合饮料也应运而生。\u003c/p\u003e\\n\u003cp\u003e最初，麦克卢尔一家扩展业务是为了响应顾客的反馈。然而，从那时起，产品开发就变得更加复杂，因此他们选择了依靠\u003ca href=\\\"/zh/blog/order-analytics-in-context\\\" target=\\\"_blank\\\"\u003e数据\u003c/a\u003e来为其下一步行动提供依据。\u003c/p\u003e\\n\u003cblockquote\u003e\\n\u003cp\u003e在推出新产品之前，你必须确保这个创意能够得到足够多人的认可。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e鲍勃·麦克卢尔，麦克卢尔腌菜店创始人\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e虽然麦克卢尔一家仍然喜欢与顾客互动并听取他们的创意，但鲍勃警告说，要慎重对待这些创意。“并非所有的创意都像金子一样珍贵，”他说。“在\u003ca href=\\\"/zh/blog/product-ideas\\\" target=\\\"_blank\\\"\u003e推出新产品\u003c/a\u003e之前，你必须确保这个创意能够得到足够多人的认可。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e扩展到食品相关产品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.dominioncity.ca/\\\" target=\\\"_blank\\\"\u003eDominion City Brewing Co.\u003c/a\u003e通过其在线商店在当地销售啤酒，但酒类法律禁止其在安大略省以外销售。不过，住在省外的该品牌粉丝仍然可以在线购买他们销售的品牌商品，如玻璃器具和服装。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Dominion City Brewing Company的卫衣背面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/dominion-city-merch.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e商品，如品牌服装和配饰，对于销售属于受限类别的食品的公司来说，是一个绝佳的产品创意。\u003cem\u003eDominion City\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e对于你的食品品牌，你可以考虑销售互补产品，以扩展你的市场覆盖范围，提高\u003ca href=\\\"/zh/blog/shopifyplus-story-rest\\\" target=\\\"_blank\\\"\u003e平均客单价\u003c/a\u003e，并打造品牌知名度：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e创意：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/how-to-make-merch-youtube\\\" target=\\\"_blank\\\"\u003e品牌商品\u003c/a\u003e，如手提袋、T恤和杯子\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/bfcm-promotion-ideas\\\" target=\\\"_blank\\\"\u003e礼品卡\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e互补食品产品（例如，与你的奶酪搭配的第三方饼干）\u003c/li\u003e\\n\u003cli\u003e相关的厨房用具和餐具，如围裙、砧板和茶巾\u003c/li\u003e\\n\u003cli\u003e烹饪书、电子书或\u003ca href=\\\"/zh/blog/how-to-turn-a-customer-into-a-subscriber\\\" target=\\\"_blank\\\"\u003e订阅\u003c/a\u003e食谱内容\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e当\u003ca href=\\\"/blog/wil-yeung\\\" target=\\\"_blank\\\"\u003e威尔·杨\u003c/a\u003e（Wil Yeung）在YouTube上一炮而红，在他的素食烹饪频道积累了数千名粉丝后，他就开始准备盈利了。现在，威尔正通过自己的在线商店销售烹饪课程、电子食谱和实体食谱。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e11. 设置运输\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sticker-mule-unsplash.jpg?v=1729663201\\\" alt=\\\"一个人在装运箱上贴上定制的纸胶带。胶带上写着Spaghetaboutit\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eUnsplash/Sticker Mule\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e我们花了很多时间来建立资源，以帮助电子商务创业者\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\" target=\\\"_blank\\\"\u003e简化他们的运输流程\u003c/a\u003e。毕竟，这是企业主最常见的痛点之一。\u003c/p\u003e\\n\u003cp\u003e毫无疑问，运输食品面临着更多挑战，尤其是在跨国运输时。“当你出口食品时，有一系列食品的出口会受到商品立法的监管，”格伦福德说。“这些国家都有自己的规则。”你要了解你的产品运往和运出的国家是否受到特定法律的约束。\u003c/p\u003e\\n\u003cp\u003e还要考虑你的产品在目的国可能受到的限制。从技术上讲，产品一旦进入运输流程，它们就变成了购买者要考虑的问题，但糟糕的顾客服务体验可能会对业务造成不利影响。你应该了解产品收货地的法律，以减轻顾客最终无法收到产品的挫败感。\u003c/p\u003e\\n\u003cp\u003e例如，虽然添加了大麻的产品在你生产的加拿大可能是合法的，但在美国的许多州可能并不合法。\u003c/p\u003e\\n\u003cp\u003e或者，为了避免繁琐的手续，如果你的大部分业务都是跨境进行，那你可以考虑与\u003ca href=\\\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\\\" target=\\\"_blank\\\"\u003e快递物流公司\u003c/a\u003e合作。“我们发现将单个订单运送到美国的成本非常高，”乔迪说。“因此，我们将批量订单运往美国，在那里储存，然后直接发运给美国顾客。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e包装和运输易碎或易腐物品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-quele-chose.jpg?v=1729663201\\\" alt='一个粉色的盒子上写着\\\"Quele Chose\\\"。五彩缤纷的马卡龙排成一排在它前面' style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://quelque-chose.ca/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eQuele Chose\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e许多食品物品或其包装是易碎的。因此，它们可能需要额外的运输材料，以提供足够的保护以防止破损。在确定运输和处理费用时，请考虑到额外的材料、运输重量和员工时间的成本。\u003c/p\u003e\\n\u003cp\u003e需要冷藏的产品并不适合跨境运输，但位于温哥华的\u003ca href=\\\"https://vegansupply.ca/\\\" target=\\\"_blank\\\"\u003eVegan Supply\u003c/a\u003e采用冷藏包和加急运输，成功地将其冷藏产品运往了加拿大全国各地。你也可以与使用冷藏车的承运商合作，或者选择仅在本地运输和交付。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e订单自取和本地交付\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你销售的产品无法通过邮寄运输（例如，涂满蓬松糖霜的杯子蛋糕），可以考虑让你仍可在线销售食品的其他替代方案。比如为预订产品的顾客提供在线方案：店内自取或本地交付。\u003c/p\u003e\\n\u003cp\u003e在新冠疫情初期，许多零售商都转向了在线销售食品，并设置了非接触式的路边自取方案，以取代店内购物。为了应对这些挑战，本文整理了一份\u003ca href=\\\"/blog/local-delivery\\\" target=\\\"_blank\\\"\u003e综合指南\u003c/a\u003e（英文），帮助你为你的商店设置这些交付方式。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e12. 选择销售渠道\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e做食品生意的最佳方式是\u003ca href=\\\"/zh/blog/how-to-make-a-website-to-sell\\\" target=\\\"_blank\\\"\u003e通过自己的网站在线销售\u003c/a\u003e。采用这种方法，你可以对你的品牌拥有完全的控制权，并拥有自己的顾客名单。但通过在线商店接触目标受众要比通过市场稍微复杂一些，因此随着业务的发展，你可能会想要探索其他销售渠道。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Jummy Joy的网站主页\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-jimmy-joy-homepage.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://jimmyjoy.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eJimmy Joy\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立网站\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e与品牌和包装一样，你的网站外观和感觉也很重要，会影响到顾客在未品尝之前是否决定购买食品。在某些情况下，这也可能是网站访客对你品牌的第一印象。\u003c/p\u003e\\n\u003ch5\u003e网站内容\u003c/h5\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-tbh-2.jpg?v=1729663203\\\" alt=\\\"TBH品牌网站上的产品页面\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://www.snacktbh.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eTBH\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e你可以使用产品页面文案来详细描述产品的口味和质地。在线产品描述应包括成分和过敏原信息。产品摄影在这里也很重要（稍后会详细讨论）。还可以在你的产品页面上加入：\u003ca href=\\\"/zh/blog/get-reviews-for-your-shopify-apps\\\" target=\\\"_blank\\\"\u003e顾客评价\u003c/a\u003e、用户生成内容（\u003ca href=\\\"/zh/blog/instagram-ads\\\" target=\\\"_blank\\\"\u003eUGC\u003c/a\u003e）和包含该产品的食谱。\u003c/p\u003e\\n\u003cp\u003e为了保持\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e的整洁，请花时间制作一份全面的\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题页面\u003c/a\u003e，以回答有关成分、饮食信息和生产方法的其他问题。\u003c/p\u003e\\n\u003cp\u003e即使你的网站没有为你提供大部分的销售额，也要将其作为一个与顾客进行联系并讲述你故事的工具来培养，这很重要。“我们在全球有5000家门店，”鲍勃说，“但我们仍然有一群核心顾客，他们每年都会访问我们的网站，购买产品，关注我们在做什么，并与我们的品牌和故事建立联系。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Screenshot_2024-03-11_at_8.35.22_PM.jpg?v=1729663201\\\" alt=\\\"Surreal的综合产品页面，包含了营养信息\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003eSurreal的综合产品页面包括营养信息、与其他品牌的比较、评价和常见问题，嵌套在导航栏下，保持页面整洁。\u003ca href=\\\"https://eatsurreal.co.uk/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eSurreal\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e你现在正经营着一家餐馆？\u003c/p\u003e\\n\u003cp\u003e你可以使用Shopify的\u003ca href=\\\"/restaurant-online-ordering\\\" target=\\\"_blank\\\"\u003e在线订购系统\u003c/a\u003e将你的业务转移到线上。这样不仅能扩大外卖订单的规模，还能让你把更多的时间花在你最擅长的事情上：制作美味的食物。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch5\u003e网站建设和设计\u003c/h5\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Acid League网站上的产品系列页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/acid-league-collection-pages.jpg?v=1729663200\\\"\u003e\\n\u003cfigcaption\u003eAcid League选择了一个简洁大气的主题，以匹配其品牌设计，并突出其产品。\u003ca href=\\\"https://www.acidleague.com/\\\"\u003e\u003cem\u003eAcid League\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e从零开始建立一个网站可能会令人生畏，尤其是如果你的才能在于烹饪，而非编码。不过，好消息是：你不必这样做。通过Shopify等许多电子商务平台，你可以快速设置一个网站，无需任何技术经验。\u003c/p\u003e\\n\u003cp\u003e你可以从Shopify主题商店的标准\u003ca href=\\\"/zh/blog/build-a-website\\\" target=\\\"_blank\\\"\u003e网站模板\u003c/a\u003e系列中进行选择，然后根据你的品牌颜色、徽标和文案进行自定义。其中最受欢迎的选择包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/taste/styles/default\\\" target=\\\"_blank\\\"\u003eTaste（品尝）\u003c/a\u003e（免费）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/crave/styles/default\\\" target=\\\"_blank\\\"\u003eCrave（渴望）\u003c/a\u003e（免费）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/editions/styles/modern\\\" target=\\\"_blank\\\"\u003eEditions（版本）\u003c/a\u003e（$$）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/canopy/styles/natural\\\" target=\\\"_blank\\\"\u003eCanopy（华盖）\u003c/a\u003e（$$$）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/fresh/styles/sweet?industry%5B%5D=food-and-drink\u0026amp;surface_detail=food-and-drink\u0026amp;surface_inter_position=2\u0026amp;surface_intra_position=15\u0026amp;surface_type=industry\\\" target=\\\"_blank\\\"\u003eFresh（新鲜）\u003c/a\u003e（$$$）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch5\u003e食品摄影\u003c/h5\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"特写镜头，筷子夹起绿色面条\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-noodie-2.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e吸引人的食品摄影和造型可以在顾客无法品尝产品的情况下告诉他们很多关于你产品的信息。\u003ca href=\\\"https://getnoodie.com/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eNoodie\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以选择\u003ca href=\\\"/zh/blog/jewelry-photography\\\" target=\\\"_blank\\\"\u003e自己动手拍摄\u003c/a\u003e，也可以聘请一位在食品造型和灯光方面有经验的专业摄影师。由于需要捕捉自然的色彩和反光表面产生的眩光（例如，包装罐或光滑的酱料），食品摄影尤其棘手。\u003c/p\u003e\\n\u003cp\u003e对于产品页面，拍摄食品产品的照片时应选择干净的背景。这些照片应包括包装的多个角度和产品的特写细节，以展示产品的质地和颜色。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-pickles-1.jpg?v=1729663201\\\" alt=\\\"一只手戴着华丽的珠宝，拿着一串黄瓜腌菜\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e麦克卢尔腌菜店\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/jewelry-photography\\\" target=\\\"_blank\\\"\u003e生活方式摄影\u003c/a\u003e可用于主页、营销活动和食谱内容。在食谱中使用你的产品或与其他食品搭配的照片，可以帮助顾客了解如何在他们自己的烹饪或娱乐活动中使用你的产品。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e零售和批发\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"两个人在一家独立咖啡馆内工作\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/cafe-retail-wade-austin-ellis-unsplash.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e零售商不仅可以成为你产品的\u003ca href=\\\"/zh/blog/sales-channel\\\" target=\\\"_blank\\\"\u003e分销渠道\u003c/a\u003e，还可以作为你在线食品业务的补充。\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e麦克卢尔最初是通过零售合作伙伴关系来发展业务的。这一渠道的成功依赖于其将零售商视为业务合作伙伴，并邀请他们关注公司的使命。“我们与一些零售合作伙伴建立了更家庭化的合作关系。我们会与他们合作，围绕我们的产品和他们的产品进行菜单搭配或举办特定活动，”鲍勃说。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e寻找零售合作伙伴的资源（英文）：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.naw.org/\\\" target=\\\"_blank\\\"\u003e全国批发分销商协会（美国）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://foodindustryexecutive.com/trade-shows/\\\" target=\\\"_blank\\\"\u003e食品和饮料贸易展目录\u003c/a\u003e（美国/国际）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.faire.com/\\\" target=\\\"_blank\\\"\u003eFaire\u003c/a\u003e（批发市场）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e📕延伸阅读（英文）：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/selling-wholesale\\\" target=\\\"_blank\\\"\u003e如何创建批发渠道并销售给其他零售商\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/201398985-bean-to-bar-chocolate-business\\\" target=\\\"_blank\\\"\u003e批发案例研究：Soul Chocolate背后的故事\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e其他销售渠道\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e许多品牌在销售食品时都会扩展销售渠道，以接触更广泛的受众。如果你不打算开设零售店，还可以利用其他线下机会。比如，在线市场就是你企业的另一个选择。你可以将你的\u003ca href=\\\"/zh/blog/sell-on-amazon\\\" target=\\\"_blank\\\"\u003e亚马逊\u003c/a\u003e或\u003ca href=\\\"/zh/blog/etsy-and-shopify\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e商店与Shopify商店同步，实现跨渠道库存无缝对接。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e13. 营销你的食品企业\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e成功经营任何企业的最重要驱动力之一是\u003ca href=\\\"/zh/blog/twitter-marketing\\\" target=\\\"_blank\\\"\u003e营销\u003c/a\u003e。这往往是新手创业者在开办食品企业时最大的挑战之一。就在线销售食品而言，将顾客与故事联系起来极为重要。如果他们无法品尝到你的食品，那么你就需要吸引他们的其他感官。\u003c/p\u003e\\n\u003cp\u003e你的在线商店就是一个很好的起点。投资于搜索引擎优化（\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e）可以帮助你的商店在相关术语的搜索引擎中排名靠前。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e内容和社交营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e麦克卢尔将其网站的很大一部分用于社区——额外的内容、\u003ca href=\\\"https://mcclures.com/pages/recipes\\\" target=\\\"_blank\\\"\u003e食谱\u003c/a\u003e（包括自己和顾客提供的）以及显著的社会行动号召。社交媒体对于该品牌而言非常重要。“那是我们的核心消费者所在，”鲍勃说。“我们希望与我们的社区保持互动，因为他们才是对我们的品牌有影响力的人。\u003ca href=\\\"/zh/blog/active-truth-inclusive-community\\\" target=\\\"_blank\\\"\u003e口碑\u003c/a\u003e可以让你的品牌走得非常远，正如我们所见。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-mcclures-recipes.jpg?v=1729663201\\\" alt=\\\"麦克卢尔腌菜点网站上的并排食谱\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e麦克卢尔腌菜店\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e线下营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e将你的食品品牌带到街头和潜在顾客的嘴边是很重要的：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e参加\u003ca href=\\\"https://www.usdalocalfoodportal.com/\\\" target=\\\"_blank\\\"\u003e农贸市场\u003c/a\u003e以在本地制造热度\u003c/li\u003e\\n\u003cli\u003e举办\u003ca href=\\\"/zh/blog/212483913-kylie-jenner-pop-up\\\" target=\\\"_blank\\\"\u003e快闪店\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e与餐厅或其他互补品牌合作举办品尝活动\u003c/li\u003e\\n\u003cli\u003e为\u003ca href=\\\"/zh/blog/instagram-influencer-marketing\\\" target=\\\"_blank\\\"\u003e网红\u003c/a\u003e举办私人晚宴\u003c/li\u003e\\n\u003cli\u003e定期邀请顾客参观你的生产过程（如参观酿酒厂或工厂）\u003c/li\u003e\\n\u003cli\u003e在消费者食品和饮料\u003ca href=\\\"/zh/blog/tailored-beauty-social-ads\\\" target=\\\"_blank\\\"\u003e贸易博览会\u003c/a\u003e上推出你的品牌\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e食品品牌的其他营销创意\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Noodie网站弹出窗口\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-noodie-website.jpg?v=1729663201\\\"\u003e\\n\u003cfigcaption\u003e你可以使用你主页上的\u003ca href=\\\"/zh/blog/shopify-email\\\" target=\\\"_blank\\\"\u003e邮件列表弹出窗口\u003c/a\u003e来给访问者一个温和提示，鼓励他们与你建立联系。\u003cem\u003eNoodie\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e建立成功的在线食品企业有赖于持续不断地吸引顾客访问你的电子商务商店。随着算法的变化和新社交平台的出现，建立自己的顾客名单尤其重要。你可以鼓励顾客注册你的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件通讯\u003c/a\u003e或创建顾客账户。也可以提供折扣或会员福利以换取顾客的电子邮件地址。\u003c/p\u003e\\n\u003cp\u003e其他吸引顾客的营销策略：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e将产品发送给美食\u003ca href=\\\"/zh/blog/youtube-influencer-marketing\\\" target=\\\"_blank\\\"\u003e网红\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e与互补品牌合作开展促销活动或开发限时联名产品\u003c/li\u003e\\n\u003cli\u003e鼓励用户发表\u003ca href=\\\"/zh/blog/get-reviews-for-your-shopify-apps\\\" target=\\\"_blank\\\"\u003e评论\u003c/a\u003e和用户生成内容\u003c/li\u003e\\n\u003cli\u003e在社交媒体上举办竞赛或\u003ca href=\\\"/zh/blog/make-merch-tiktok\\\" target=\\\"_blank\\\"\u003e赠品活动\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e赞助活动，提供你的产品作为餐饮服务的一部分\u003c/li\u003e\\n\u003cli\u003e创建仅限订阅者使用的食谱内容\u003c/li\u003e\\n\u003cli\u003e创建（并变现）自己的\u003ca href=\\\"/zh/blog/ecommerce-blog-post-templates\\\" target=\\\"_blank\\\"\u003e美食博客\u003c/a\u003e，展示你的行业知识和故事。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e📕延伸阅读\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/restaurant-marketing\\\" target=\\\"_blank\\\"\u003e如何为你的餐厅营销策略增添色彩\u003c/a\u003e（英文）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2\u003e\u003cstrong\u003e不再半途而废的商业创意\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e随着\u003ca href=\\\"/zh/blog/direct-to-consumer\\\" target=\\\"_blank\\\"\u003e直面消费者（DTC）食品业务\u003c/a\u003e的日益普及，在线销售食品变得前所未有的简单。\u003c/p\u003e\\n\u003cp\u003e麦克卢尔在其产品推出十多年后，雇佣了数十名员工，负责生产食品并向全球数千名消费者和零售合作伙伴发货。虽然鲍勃尚且未能自信地说他对这一切已驾轻就熟，但他的创业之路收获颇丰。\u003c/p\u003e\\n\u003cp\u003e“有些挑战足以让你崩溃，”他说，“但你如何将它们作为未来的学习经验，才是真正的持续成功之道。作为创业者，如果我们不从我们的经历中学习，我们就无法真正成长。”\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003e封面插图：Pete Ryan\u003c/em\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"\\\"\u003e在线销售食品——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e可以在家制作食品并销售吗？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e你可以在家制作食品并在线或亲自销售。某些国家和州有专门的农家食品法，规定了在家庭厨房中生产食品（如烘焙食品）的要求。你可以在经营在线食品业务的同时，在当地农贸市场进行销售。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e什么食品生意的启动成本最低？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e最经济实惠的食品创业方式就是自己在家制作产品并在线销售。在这种模式下，你可以稳步发展你的食品生意，慢慢壮大。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何为食品定价？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在为任何产品定价时，有一个简单的公式就是将你的变动成本加上固定成本和利润率。还要考虑你的消费者是哪些群体，以及他们愿意为你所售食品支付多少钱。你可以将你的产品与其他成功的在线食品企业进行比较，并以市场的平均定价作为基准。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在互联网上销售食品？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e要在互联网上销售食品，首先要确定你想销售什么类型的食品和你的生产模式。接下来就是品牌建设、设置运输、建立电子商务网站，并考虑在线市场等其他销售渠道。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"喜欢制作美食吗？想在网上开店卖吃的吗？那可巧了，本文将介绍如何在线销售食品，并提供专家建议，帮助你了解食品法律、最大限度地利用营销预算以及打造令人垂涎三尺的美食品牌。快来看看吧。\",\"excerptHtml\",\"\u003cspan style=\\\"font-weight: 400;\\\" data-mce-fragment=\\\"1\\\" data-mce-style=\\\"font-weight: 400;\\\"\u003e喜欢制作美食吗？想在网上开店卖吃的吗？那可巧了，本文将介绍如何在线销售食品，并提供专家建议，帮助你了解食品法律、最大限度地利用营销预算以及打造令人垂涎三尺的美食品牌。快来看看吧。\u003c/span\u003e\",\"seo\",{\"_1959\":1994,\"_339\":-5,\"_1803\":1989},\"SEO\",\"metafields\",[-5,-5,-5,1997,-5,-5,-5],{\"_1959\":1998,\"_1999\":2000,\"_2001\":2002},\"Metafield\",\"value\",\"{\\\"zh-cn\\\":\\\"https://www.shopify.com/zh-CN/blog/213396233-how-to-start-a-food-business\\\"}\",\"key\",\"hreflang_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2024年10月20日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cp\u003e当鲍勃·麦克卢尔（Bob McClure）准备扩展他的家族生意——\u003ca href=\\\"https://mcclures.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e麦克卢尔腌菜店\u003c/a\u003e时，他在一家豆腐厂里找到了一个可共享的商业场地。然而，由于豆腐厂里大豆的发酵过程，空气中的健康细菌毁掉了他的第一批腌菜。\u003c/p\u003e\\n\u003cp\u003e虽然每个行业都有其复杂性，但食品行业往往面临着独特的挑战。比如法律风险更高，库存和有效期如何达到微妙平衡，以及受天气和空气中的细菌等各类因素影响的不稳定供应链。\u003c/p\u003e\\n\u003cp\u003e然而，对于许多人来说，没有什么比制作美食和投喂他人更令人满足的了。如果你准备迎接挑战，实现自己的食品创业梦想，那你可算来对地方了。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e本分步指南将介绍如何在线销售食品，并提供专家建议，帮助你了解食品法律、最大限度地利用营销预算以及打造令人垂涎的品牌。\u003c/p\u003e\\n\u003ch2 id=\\\"\\\"\u003e在线销售食品的13个步骤\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e研究食品法律\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e找到你的利基市场\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e决定商业模式：生产与策划\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e采购食材\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e确定食品生产模式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e打造你的品牌\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e进行财务分析\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e为你的食品产品定价\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e设置库存管理\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e规划增长和产品开发\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e设置运输\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#12\\\"\u003e选择销售渠道\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#13\\\"\u003e营销你的食品企业\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e\u003cstrong\u003e1. 研究食品法律\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-unsplash.jpg?v=1729663201\\\" alt=\\\"桌子上碗装的各种蔬菜和辣椒\\\" style=\\\"float: none;\\\"\u003e\\n\u003cfigcaption\u003e要了解如何在线销售食品，首先要了解法律和食品安全的最佳做法。\u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e通常，\u003ca href=\\\"/zh/blog/how-to-start-a-business\\\" target=\\\"_blank\\\"\u003e创业的第一步\u003c/a\u003e是找到一个好点子。然而，对于食品行业，在开始之前先了解食品法律的复杂性至关重要。\u003c/p\u003e\\n\u003cp\u003e在制作并在线销售食品时，安全始终是个令人担忧的问题。政府机构严格监管和监控着食品行业，以确保公众安全，而企业主有责任遵守规则并对食品质量严格要求。\u003c/p\u003e\\n\u003cp\u003e只要你做好功课，获得必要的许可证，并仔细跟踪所有事项，那么卫生部门来找你麻烦的可能性就很低。但如果真的发生了这类事件，后果可能会很严重，食品律师\u003ca href=\\\"http://food.gsjameson.com/\\\" target=\\\"_blank\\\"\u003e格伦福德·詹姆森（Glenford Jameson）\u003c/a\u003e说：“政府可能会把你送进监狱，没收你的所有产品并将其销毁，关停你的企业，或者对你处以巨额罚款。”\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e食品检验员会给你提供一些非常明智的建议，坦率地说，这些建议是免费的，可以帮助你确保生产出优质合理的产品。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e格伦福德·詹姆森，食品律师\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e如果你的产品比较复杂或需要额外许可（例如肉类、鱼类和某些农产品），那你可能需要咨询在食品行业有经验的律师。虽然对于新企业主来说，前期成本可能较高，但这样做可以避免日后付出更大代价。\u003c/p\u003e\\n\u003cp\u003e如果你选择在没有律师的情况下处理食品经营中的法律事务，请确保遵循以下一般最佳做法：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e妥善处理和储存食品。\u003c/strong\u003e你应该学习如何妥善处理和储存食品。掌握制作食品的方法。确保采取必要措施，以防人们因吃了你的食品而生病。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e追踪\u003c/strong\u003e\u003ca href=\\\"/zh/blog/vvic-com\\\" target=\\\"_blank\\\"\u003e供应链\u003c/a\u003e\u003cstrong\u003e。\u003c/strong\u003e你可以询问供应商并获得推荐。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与实验室合作检测你的产品。\u003c/strong\u003e实验室可以帮助识别和追踪已知可能会导致过敏反应的成分。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e保持详尽的记录。\u003c/strong\u003e追踪进出你工厂的所有物品。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与食品检验员建立良好关系。\u003c/strong\u003e他们的任务是发现问题并帮助你取得成功。“食品检验员会给你提供一些非常明智的建议，坦率地说，这些建议是免费的，可以帮助你确保生产出优质合理的产品，”格伦福德说。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e购买\u003c/strong\u003e责任保险\u003cstrong\u003e。\u003c/strong\u003e确保万一有人生病，你也能得到保障。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003e注意：\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e每个国家和地区的食品法律和许可要求各不相同，某些行业（如乳制品和酒精）可能会受到额外规则的约束。因此，请务必咨询律师和当地政府，以获取有关你所在地区和业务的具体信息。本文提供的信息和建议属于通用信息，不应被视为法律建议。\u003c/em\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"2\\\"\u003e\u003cstrong\u003e2. 找到你的利基市场\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个人将辣酱倒在热狗上\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/windy-city-start-a-food-business.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eZesti找到了其在线食品业务的利基市场，即提供披萨味辣酱等高级调味品。\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在许多情况下，\u003ca href=\\\"/zh/blog/online-business-ideas\\\" target=\\\"_blank\\\"\u003e最佳的在线商业创意\u003c/a\u003e都源于某种热情或\u003ca href=\\\"/zh/blog/make-money-from-your-hobbies\\\" target=\\\"_blank\\\"\u003e爱好\u003c/a\u003e。销售食品也是如此。例如，如果你用自家种植的草莓为朋友和家人制作果酱，那就是一个好的开始。你已经了解了制作过程，并具备了完善和测试食谱的经验。\u003c/p\u003e\\n\u003cp\u003e鲍勃·麦克卢尔和他的兄弟乔（Joe）从小就跟着奶奶拉拉（Lala）制作腌菜，也正是她的家传食谱最终启发他们做起了食品生意——麦克卢尔腌菜店。这两兄弟分别是一名演员和一名心理学专业的学生，对商业或制造一无所知，而他们久经考验的家传食谱就是他们生意的基础。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e食品趋势\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/fly-by-jing-sauce-sell-food-inline.jpg?v=1729663202\\\" alt=\\\"Fly by Jing的瓶装酱料与植物背景\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e像Fly by Jing这样的品牌在当前的创意调味品潮流趋势中收获颇丰。\u003ca href=\\\"/blog/aapi-heritage-month-fly-by-jing\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eFly by Jing\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你还没有想出\u003ca href=\\\"/zh/blog/product-ideas\\\" target=\\\"_blank\\\"\u003e产品创意\u003c/a\u003e，不妨研究一下当前的食品趋势。\u003ca href=\\\"https://www.nytimes.com/2023/12/26/dining/food-trends-2024.html\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e《纽约时报》\u003c/a\u003e预测，2024年将会有融合小吃、口味复杂的辣酱和传统汤品大获成功。\u003c/p\u003e\\n\u003cp\u003e其他关注食品趋势的地方包括谷歌趋势（Google Trends）、食品出版物和\u003ca href=\\\"/zh/blog/tiktok-marketing\\\" target=\\\"_blank\\\"\u003eTikTok\u003c/a\u003e等社交媒体平台。\u003c/p\u003e\\n\u003cp\u003e不过，请记住，跟随趋势意味着你会面临大量竞争。所以你要问问自己，\u003ca href=\\\"/zh/blog/omnichannel-marketing\\\" target=\\\"_blank\\\"\u003e你的产品如何才能在嘈杂的市场中脱颖而出\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e当麦克卢尔兄弟决定售卖优质腌制产品的时候，他们几乎没有竞争对手。但十多年后，腌制食品作为慢食运动的一部分变得越来越受欢迎。鲍勃认为竞争是件好事。“如果它能提高对高度专业化、以质量为导向的创业产品的认知，那就是一种正确的竞争，”他说。“这有助于改善我们整个产品类别。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e更多食品商业创意\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-juneshine.jpg?v=1729663201\\\" alt=\\\"一个人将一罐Juneshine倒入杯中，周围摆放着水果\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eJuneshine是抓住了硬康普茶趋势来开展其在线食品业务的众多品牌之一。\u003ca href=\\\"https://juneshine.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eJunshine\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e发现好创意的另一种方法是寻找市场中的空白点。许多\u003ca href=\\\"/zh/blog/food-business-ideas\\\" target=\\\"_blank\\\"\u003e盈利的食品创业项目\u003c/a\u003e都是从解决问题或满足利基市场的需求开始的。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e你的食品业务是否属于以下利基市场：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e定制或新奇产品\u003c/li\u003e\\n\u003cli\u003e美食、手工和小批量食品\u003c/li\u003e\\n\u003cli\u003e无过敏原、无麸质或无坚果\u003c/li\u003e\\n\u003cli\u003e经认证的有机、天然和公平贸易成分\u003c/li\u003e\\n\u003cli\u003e纯素食、素食、犹太教或清真食品\u003c/li\u003e\\n\u003cli\u003e原始人饮食（Paleo）、生酮饮食或低碳饮食\u003c/li\u003e\\n\u003cli\u003e食品视频、食谱、快煮餐包和烹饪书\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e乔迪·巴格（Jodi Bager）的企业\u003ca href=\\\"https://grainzero.com\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eGrain Zero\u003c/a\u003e，起源于她治疗溃疡性结肠炎的经历。她企业的受众也是结肠炎和其他肠道疾病的患者。她生产的健康零食不含通常会引发她病情的成分。“我们还满足了日益增长的原始人饮食群体的需求，”乔迪说，“我们吸引了比以往更多的受众。”\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e这位妈妈打造了一个深受名人喜爱的糖果品牌\u003c/p\u003e\\n\u003cp\u003e汉娜·佩里（Hannah Perry）在失去工作、婚姻破裂之后，重拾旧梦——开始经营棉花糖生意，为自己和孩子们创造了新的生活。\u003c/p\u003e\\n\u003ca href=\\\"/blog/floof-cotton-candy\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e阅读汉娜的故事\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e给新手提供的创意\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你刚接触食品行业，可以考虑一些易于实现的\u003ca href=\\\"/zh/blog/low-investment-business-ideas\\\" target=\\\"_blank\\\"\u003e小本创业点子\u003c/a\u003e，这些点子所需的投资少、设备少、运输难题和法律限制也较少。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e一些低投资的创业点子包括：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e糖果\u003c/li\u003e\\n\u003cli\u003e包装零食\u003c/li\u003e\\n\u003cli\u003e罐装和腌制产品\u003c/li\u003e\\n\u003cli\u003e干草药\u003c/li\u003e\\n\u003cli\u003e烘焙食品配料包\u003c/li\u003e\\n\u003cli\u003e散装坚果和种子\u003c/li\u003e\\n\u003cli\u003e原材料（面粉等）\u003c/li\u003e\\n\u003cli\u003e策划转售（其他供应商生产的产品）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/sell-coffee\\\" target=\\\"_blank\\\"\u003e咖啡\u003c/a\u003e和茶\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e十三岁的查理·卡布迪什（Charlie Cabdish）就在家中制作并销售糖炒胡桃。在学业和篮球训练的间隙，他可以在家里的厨房经营这门生意。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e市场调研\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你已经有了一个创意，请测试其可行性。这款产品是否有市场？如果市场已经饱和，那你的产品要如何脱颖而出？是否有尚未被开发的利基市场或需求未得到满足的顾客？\u003c/p\u003e\\n\u003cp\u003e你的\u003ca href=\\\"/zh/blog/ad-library-facebook\\\" target=\\\"_blank\\\"\u003e市场调研\u003c/a\u003e应包括了解特定行业的规则。是否可以在线销售和运输你的产品？以下是一些需要问的问题：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e在你经营或计划运输的地区，在线销售你的产品是否合法？想想酒精或添加了大麻的产品。\u003c/li\u003e\\n\u003cli\u003e你的产品是否太易碎而无法运输？需要什么特殊包装来保护它？想想易碎的糕点或玻璃罐。\u003c/li\u003e\\n\u003cli\u003e你的食品保质期是否会给库存管理带来太大的难题？想想\u003ca href=\\\"/zh/blog/food-business-ideas\\\" target=\\\"_blank\\\"\u003e烘焙食品\u003c/a\u003e或鳄梨酱。\u003c/li\u003e\\n\u003cli\u003e你的产品是否需要冷藏？如果是，这会如何限制你的运货范围或承运商的选择？想想肉类或新鲜酱料。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"3\\\"\u003e\u003cstrong\u003e3. 决定商业模式：生产与策划\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"各种高端食品杂货摆放在简单的表面上\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-jacobsons.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eJacobsons打造了特色杂货和手工奶酪品牌，给消费者提供了经过精心策划的购物体验。\u003ca href=\\\"https://jacobsons.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eJacobsons\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在食品行业，创业的方式有很多，包括从向制造商提供原材料到开设自己的餐馆，但如果你想在线销售食品，那主要有两种商业模式。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e生产食品产品以供销售\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这种商业模式指的是在\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e家庭企业\u003c/a\u003e或商业设施中生产食品，并直接面向消费者销售（DTC）。你可以选择处理整个供应链并亲自参与生产，也可以与\u003ca href=\\\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\\\" target=\\\"_blank\\\"\u003e第三方制造商\u003c/a\u003e合作，由其根据你的要求来生产和包装食品。在这种模式下，你还可以扩展销售渠道，考虑批发给其他商店。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e法律提示：\u003c/strong\u003e许多地区都有农家食品法，允许你在家庭厨房中生产某些食品，而无需满足与商业厨房相同的要求。在美国，请务必了解各州的农家食品法，因为它们可能因地区而异。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e策划和转售食品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这种模式是指通过将其他品牌的产品集中到你自己的旗下进行策划转售。你可以将你的\u003ca href=\\\"/zh/blog/unique-business-ideas\\\" target=\\\"_blank\\\"\u003e独特销售主张\u003c/a\u003e（USP）定位为你的商店会提供每类产品（例如，来自世界各地的芥末酱）中最好的一款产品，给顾客带来最佳购物体验。或者，你也可以尝试\u003ca href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e，将其他品牌的产品引入新的市场。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e注意：\u003c/strong\u003e本文大部分内容适用于食品生产企业。如果你打算策划现有食品产品，请向下滚动到第6步，开始打造你的品牌。\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e\u003cstrong\u003e4. 采购食材\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/star-anise-and-cinnamon-sticks-BURST.jpg?v=1729663201\\\" alt=\\\"八角和肉桂排列成图案\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e食品律师格伦福德·詹姆森说，要追踪供应链。\u003cem\u003eBurst\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e格伦福德强调在采购食材时做好功课的重要性。“要追踪供应链，”他说，这样才能确保你的包装声明与里面的产品相符，并确保你与值得信赖的公司合作。\u003c/p\u003e\\n\u003cp\u003e例如，如果你计划生产一种被标为“有机”的产品，那么在包装上做出声明之前，一定要确保你的食材供应商获得了\u003ca href=\\\"https://www.ams.usda.gov/services/organic-certification/becoming-certified\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e适当的认证\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e与供应商建立合作关系可以提高信任感，并使他们对你的业务更加投入。“有时，我们的供应商会根据市场上出现的新产品提出建议，”乔迪说。“这是一种合作伙伴关系。”\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e当你刚开始小批量生产时，在消费者仓储俱乐部商店（如Costco或Sam's Club）采购食材可能会更划算。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e建立联系。\u003c/strong\u003e在某些行业，寻找供应商可能要依靠口碑和个人介绍。\u003ca href=\\\"/blog/201398985-bean-to-bar-chocolate-business\\\" target=\\\"_blank\\\"\u003eSoul Chocolate\u003c/a\u003e的创始人就通过行业网络与当地的可可种植农建立了联系。\u003c/li\u003e\\n\u003cli\u003e另外，对于可可和咖啡豆等商品，\u003cstrong\u003e可以寻找直接与农民合作的分销商或经纪人\u003c/strong\u003e。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e与其他小批量生产商合作\u003c/strong\u003e，共同采购大宗批发食材。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e\u003cstrong\u003e💡有用的资源（英文）：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eFDA（美国食品药品监督管理局）食品成分和包装指南\u003c/a\u003e，包括过敏原和食品添加剂信息（美国）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.foodstandards.gov.au/science/monitoringnutrients/afcd/Pages/default.aspx\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e食品成分数据库\u003c/a\u003e（澳大利亚）\u003c/li\u003e\\n\u003cli\u003e经\u003ca href=\\\"https://www.canada.ca/en/health-canada/services/drugs-health-products/natural-non-prescription/applications-submissions/product-licensing/licensed-natural-health-products-database.html\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e许可的天然健康产品数据库\u003c/a\u003e（加拿大）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch3 id=\\\"5\\\"\u003e\u003cstrong\u003e5. 确定食品生产模式\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个招牌上写着“Kitchen Collective”的商店\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Kitchen-Collective-5_7cbad0c9-8a20-4b8f-b950-f20805e30b67.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e刚开始时想要有一个专业厨房可能很难以实现，但许多合作社都会提供共用场地的方案。\u003ca href=\\\"http://www.thekitchencollective.ca/\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eKitchen Collective\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e虽然麦克卢尔腌菜店是从家庭厨房起步的，但他们一直持续升级他们的\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e生产设施\u003c/a\u003e。“刚开始创业时，我们租了一间有更大炉灶的厨房，”鲍勃说，“我们会打电话给朋友说，‘嘿，如果你周末来和我一起做腌菜，我请你吃披萨、喝啤酒。’”\u003c/p\u003e\\n\u003cp\u003e该公司最终落地在了一处20,000平方英尺的工厂。麦克卢尔的例子很好地展示了如何在发展过程中扩大生产规模。从家庭工厂起步是测试你的商业模式的一种低风险方式。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e在家销售食品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e有些食品可以在自家厨房里合法生产和销售，但要了解所选产品的相关法规。在美国，FDA要求你\u003ca href=\\\"https://www.fda.gov/Food/ResourcesForYou/Industry/ucm322302.htm#home\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e将家庭企业注册为生产设施\u003c/a\u003e。你可能需要对家庭设施进行升级，例如改善通风。请确保你获得了在你所在地区从家中销售食品所需的许可证。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e租用共享商业厨房\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e许多设施会提供共享或合作厨房空间，可以按小时或按月租赁，具体取决于你的生产需求。这样做的好处包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e降低成本。\u003c/strong\u003e你不需要从头开始购买设备，共享模式意味着你无需单独承担租金。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e减少文书工作。\u003c/strong\u003e这些设施已注册为商业空间，并拥有适当的保险。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e共享知识。与\u003c/strong\u003e其他小企业主接触让你可以向他人学习并建立起一个共同体。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立自己的商业设施\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在这种模式下，你拥有完全的自主权，可以建立一个从一开始就能满足你需求的设施。这是成本最高昂的方案，需要你做尽职调查——你有责任确保你的设施符合规范并获得适当的许可证。\u003c/p\u003e\\n\u003cp\u003e这对于新手创业者来说可能并非最佳选择，而是未来的目标。“我们从小规模的家庭厨房开始，然后不断发展壮大，”乔迪说。“直到生意越做越大，知道自己的生意足以支撑搬家所需成本之后，我们才搬了出去。”\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e经营一家能通过USDA（美国农业部）检验的工厂需要付出多少努力，这可太让人印象深刻了。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e丹尼尔·帕特里西奥（Daniel Patricio），Bull \u0026amp; Cleaver创始人\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003ch4\u003e\u003cstrong\u003e与现有制造商合作\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e这个方案非常适合对生产不感兴趣的创业者。对于行业新手来说，这也是一个安全的选择，因为制造商应该已经熟悉食品安全和法规。虽然创意、食谱和品牌都是你的，但执行工作都交给了专业人士。这样，你就有更多时间可以投入到业务的其他方面了。\u003c/p\u003e\\n\u003cp\u003e“我们与一家经过了USDA检验的工厂合作，这样我们就能更快地将产品运往美国各地，不用担心会出现任何食品安全问题，”\u003ca href=\\\"https://bullandcleaver.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eBull \u0026amp; Cleaver\u003c/a\u003e的创始人丹尼尔·帕特里西奥说。“经营一家能通过USDA检验的工厂需要付出多少努力，这可太让人印象深刻了。”\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e6. 打造你的品牌\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-oat-haus-butter.jpg?v=1729663201\\\" alt=\\\"Oat Haus产品与其他食品摆放在紫色窗帘前\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e打造品牌首先要有一个精彩的故事和鲜明的观点。从你的网站到包装设计等方方面面，这些元素都能给你带来灵感。\u003ca href=\\\"https://oat.haus/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eOat Haus\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e在线销售食品尤其具有挑战性，因为最重要的决策感官——味觉——无法派上用场。顾客无法品尝你的产品，因此\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e品牌塑造\u003c/a\u003e显得尤为重要。\u003ca href=\\\"/zh/blog/212483913-kylie-jenner-pop-up\\\" target=\\\"_blank\\\"\u003e包装设计\u003c/a\u003e、摄影、网站、\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和文案需要相互配合，讲述你的故事，帮助顾客想象你产品的味道。\u003c/p\u003e\\n\u003cp\u003e由于包装在这个行业中至关重要，因此你可以考虑\u003ca href=\\\"/partners/directory\\\" target=\\\"_blank\\\"\u003e聘请一位设计师\u003c/a\u003e来满足你的需求。\u003c/p\u003e\\n\u003cp\u003e打造品牌的第一步是回答几个关于你希望顾客如何看待你的企业的问题。“我们选择了我们的名字和标识——从标签、外观、感觉到文字——都传达出手工制作和家庭的感觉，同时又具有都市感，”鲍勃说。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Diaspora Co的“关于我们”页面截图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/diaspora-founder-story.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e一个引人入胜的创始人故事可以成为强有力的销售工具，让顾客看到他们自己的经历在品牌中的体现。\u003ca href=\\\"https://www.diasporaco.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eDiaspora Co.\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e以下是一些品牌资源：（英文）\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/how-to-diy-a-visual-brand\\\" target=\\\"_blank\\\"\u003e以简单低成本的方式打造令人难忘的品牌形象\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e简单\u003ca href=\\\"/blog/how-to-design-logo\\\" target=\\\"_blank\\\"\u003e8步教会你设计令人难忘的徽标\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/food-photography-tips\\\" target=\\\"_blank\\\"\u003e食品摄影101：如何拍摄完美的食品图片\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/brand-voice\\\" target=\\\"_blank\\\"\u003e什么是品牌声音以及如何为你的企业创建品牌声音\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e故事营销\u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003e：如何打造引人入胜的品牌故事\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🛠️ 工具：不知道取什么品牌名称？试试这些免费工具\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e商业名称生成器\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/domain-name-generator\\\" target=\\\"_blank\\\"\u003e域名生成器\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/logo-maker\\\" target=\\\"_blank\\\"\u003e徽标生成器\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e包装和标签法律\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Pulp Pantry薯片的前后视图\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/pulp-chips-label_f74dcf11-0396-4d93-9845-4507630881f3.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e了解你所售产品的每个国家或地区的标签法律。\u003ca href=\\\"https://pulppantry.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003ePulp Pantry\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e除了包装要具有视觉吸引力外，每个国家都有自己的\u003ca href=\\\"/zh/blog/how-to-sell-on-instagram\\\" target=\\\"_blank\\\"\u003e产品标签\u003c/a\u003e要求，这些要求可能包括最佳食用日期、营养信息、过敏原警告和原产国。如果你计划跨境运输产品，尤其是向零售商发货，请务必查看目的国的标签规则。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡有用的资源（英文）：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.fda.gov/Food/IngredientsPackagingLabeling/default.htm\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eFDA食品标签、成分和包装信息（美国）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/fair-packaging-labeling-act\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eFTC（联邦贸易委员会）公平包装和标签法（美国）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/eng/1383607266489/1383607344939\\\" target=\\\"_blank\\\"\u003eCFIA（加拿大食品检验局）食品标签要求（加拿大）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://food.ec.europa.eu/safety/labelling-and-nutrition/food-labelling-information-system-flis_en\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e食品标签信息系统（欧盟）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.gov.uk/food-labelling-and-packaging\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e食品标签和包装（英国）\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e7. 进行财务分析\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e开一家食品店的实际\u003ca href=\\\"/zh/blog/cost-to-start-business\\\" target=\\\"_blank\\\"\u003e成本是多少\u003c/a\u003e? 如果你打算开一家餐馆或实体食品商店，前期成本可能高达\u003ca href=\\\"https://www.restaurantowner.com/public/Survey-How-Much-Does-it-Cost-to-Open-a-Restaurant.cfm\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e175,000美元（约124.3万元人民币）以上\u003c/a\u003e。但有许多方法可以让你以更小的启动成本开始。\u003c/p\u003e\\n\u003cp\u003e小批量生产商在家中创业，开销要少得多，而且随着业务的增长，以后可以扩展到租用商业场地。\u003c/p\u003e\\n\u003cp\u003e没有昂贵的租赁或员工成本，你只需花几百美元以支付食材、网站和营销成本以及包装的费用，就能开始在线销售食品。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e提示：\u003c/strong\u003e如果你的居住空间同时兼作商业空间，也许你可以在报税时申报部分住房和水电费用。\u003c/p\u003e\\n\u003cp\u003e如果无法在家中经营业务，那么在计算创业成本时请考虑商业设施的月租成本。生产设施可能很昂贵，但有许多合作社和孵化器会为创业者提供共享厨房，价格仅为专用空间的一小部分。\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e8. 为你的食品产品定价\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e无论销售什么产品，大多数创业者都会同意：定价很难。归根结底，没有一种定价公式能适用于所有人。因此你需要了解你的成本（固定和变动成本），并不断调整，直到找到合适的价格。\u003c/p\u003e\\n\u003cp\u003e丹尼尔建议，在初期可以放弃利润，以便让尽可能多的顾客看到你的产品。“随着时间的推移，成本会逐渐降低，”他说。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/bull-and-cleaver.jpg?v=1729663201\\\" alt=\\\"Bull and Cleaver产品袋与肉干和其他食品排列\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e让尽可能多的潜在顾客看到你的产品——即使这意味着推迟盈利。\u003cem\u003eBull \u0026amp; Cleaver\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e鲍勃有不同的看法：如果你相信你的产品的价值，那就给它制定相对应的价格。他支持麦克卢尔的定价。“我们不是市场上最便宜的产品，”他说，“所以我们必须在某些真正独特的方面竞争，否则只会成为其他商品之一。然后就是竞相压价。”\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/product-opportunities\\\" target=\\\"_blank\\\"\u003e食品企业的利润率\u003c/a\u003e还取决于许多因素——例如你销售的是什么，或者你如何以及在哪里销售。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e📕延伸阅读\u003c/strong\u003e\u003c/h4\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/pricing-strategies\\\" target=\\\"_blank\\\"\u003e定价策略：15种方法制定合理的价格\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-price-your-product\\\" target=\\\"_blank\\\"\u003e3步教会你产品定价\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/tools/profit-margin-calculator?itcat=blog\u0026amp;itterm=213396233\\\" target=\\\"_blank\\\"\u003e免费工具：利润率计算器\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e9. 设置库存管理\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"货架上排列的辣酱瓶\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-UNSPLASH-1.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003eGrain Zero的品牌宣传的是其产品由不含防腐剂的天然成分制成。该公司大多数产品的保质期仅为五到六个月。因此，乔迪严格控制库存，每一到两周进行一次产品周转。\u003c/p\u003e\\n\u003cp\u003e虽然麦克卢尔腌菜的保质期较长，但鲍勃希望确保顾客在产品新鲜时收到他的产品。因此，该公司的库存策略倾向于生产较少的产品，而不是过多。\u003c/p\u003e\\n\u003cp\u003e“这项工作就是要从中找到平衡，我们一直在改进对需求的预测，”他说。“我们必须生产足够的量以保证生产能正常运行，同时还要确保有销售渠道或出口，以及有足够的需求来真正实现生产。”\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e提示：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e了解\u003ca href=\\\"https://apps.shopify.com/browse/inventory-management?utm_campaign=shopifyblog\u0026amp;utm_medium=post\u0026amp;utm_source=blog\u0026amp;utm_term=213396233\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e中的库存工具，它们可以将与你的商店集成，帮助你进行在线销售。\u003c/li\u003e\\n\u003cli\u003e使用批号或\u003ca href=\\\"/tools/barcode-generator?itcat=blog\u0026amp;itterm=213396233\\\" target=\\\"_blank\\\"\u003e条形码\u003c/a\u003e来使库存井井有条。\u003c/li\u003e\\n\u003cli\u003e向你的团队教授\u003ca href=\\\"/zh/blog/beast-inventory-management\\\" target=\\\"_blank\\\"\u003e库存管理\u003c/a\u003e的最佳做法。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e10 .规划增长和产品开发\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-mcclures-pickles.jpg?v=1729663201\\\" alt=\\\"一瓶麦克卢尔的血腥玛丽混合饮料、一杯混合饮料和一瓶啤酒摆放在木板上\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e麦克卢尔腌菜店\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e麦克卢尔一家一开始专注于经营与其品牌同名的产品，不断完善和迭代他们奶奶的食品配方，从而获得了成功。\u003c/p\u003e\\n\u003cp\u003e接下来他们测试了一些低风险的创意。例如，将经过验证的腌制口味应用于其他产品，如薯片。应广大顾客的要求，他们的血腥玛丽混合饮料也应运而生。\u003c/p\u003e\\n\u003cp\u003e最初，麦克卢尔一家扩展业务是为了响应顾客的反馈。然而，从那时起，产品开发就变得更加复杂，因此他们选择了依靠\u003ca href=\\\"/zh/blog/order-analytics-in-context\\\" target=\\\"_blank\\\"\u003e数据\u003c/a\u003e来为其下一步行动提供依据。\u003c/p\u003e\\n\u003cblockquote class=\\\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-blog-highlight\\\"\u003e\\n\u003cp\u003e在推出新产品之前，你必须确保这个创意能够得到足够多人的认可。\u003c/p\u003e\\n\u003cfooter\u003e\u003ccite\u003e鲍勃·麦克卢尔，麦克卢尔腌菜店创始人\u003c/cite\u003e\u003c/footer\u003e\\n\u003c/blockquote\u003e\\n\u003cp\u003e虽然麦克卢尔一家仍然喜欢与顾客互动并听取他们的创意，但鲍勃警告说，要慎重对待这些创意。“并非所有的创意都像金子一样珍贵，”他说。“在\u003ca href=\\\"/zh/blog/product-ideas\\\" target=\\\"_blank\\\"\u003e推出新产品\u003c/a\u003e之前，你必须确保这个创意能够得到足够多人的认可。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e扩展到食品相关产品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"https://www.dominioncity.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eDominion City Brewing Co.\u003c/a\u003e通过其在线商店在当地销售啤酒，但酒类法律禁止其在安大略省以外销售。不过，住在省外的该品牌粉丝仍然可以在线购买他们销售的品牌商品，如玻璃器具和服装。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Dominion City Brewing Company的卫衣背面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/dominion-city-merch.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e商品，如品牌服装和配饰，对于销售属于受限类别的食品的公司来说，是一个绝佳的产品创意。\u003cem\u003eDominion City\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e对于你的食品品牌，你可以考虑销售互补产品，以扩展你的市场覆盖范围，提高\u003ca href=\\\"/zh/blog/shopifyplus-story-rest\\\" target=\\\"_blank\\\"\u003e平均客单价\u003c/a\u003e，并打造品牌知名度：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e创意：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/zh/blog/how-to-make-merch-youtube\\\" target=\\\"_blank\\\"\u003e品牌商品\u003c/a\u003e，如手提袋、T恤和杯子\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/bfcm-promotion-ideas\\\" target=\\\"_blank\\\"\u003e礼品卡\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e互补食品产品（例如，与你的奶酪搭配的第三方饼干）\u003c/li\u003e\\n\u003cli\u003e相关的厨房用具和餐具，如围裙、砧板和茶巾\u003c/li\u003e\\n\u003cli\u003e烹饪书、电子书或\u003ca href=\\\"/zh/blog/how-to-turn-a-customer-into-a-subscriber\\\" target=\\\"_blank\\\"\u003e订阅\u003c/a\u003e食谱内容\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e当\u003ca href=\\\"/blog/wil-yeung\\\" target=\\\"_blank\\\"\u003e威尔·杨\u003c/a\u003e（Wil Yeung）在YouTube上一炮而红，在他的素食烹饪频道积累了数千名粉丝后，他就开始准备盈利了。现在，威尔正通过自己的在线商店销售烹饪课程、电子食谱和实体食谱。\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e11. 设置运输\u003c/strong\u003e\u003c/h3\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sticker-mule-unsplash.jpg?v=1729663201\\\" alt=\\\"一个人在装运箱上贴上定制的纸胶带。胶带上写着Spaghetaboutit\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003eUnsplash/Sticker Mule\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e我们花了很多时间来建立资源，以帮助电子商务创业者\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\" target=\\\"_blank\\\"\u003e简化他们的运输流程\u003c/a\u003e。毕竟，这是企业主最常见的痛点之一。\u003c/p\u003e\\n\u003cp\u003e毫无疑问，运输食品面临着更多挑战，尤其是在跨国运输时。“当你出口食品时，有一系列食品的出口会受到商品立法的监管，”格伦福德说。“这些国家都有自己的规则。”你要了解你的产品运往和运出的国家是否受到特定法律的约束。\u003c/p\u003e\\n\u003cp\u003e还要考虑你的产品在目的国可能受到的限制。从技术上讲，产品一旦进入运输流程，它们就变成了购买者要考虑的问题，但糟糕的顾客服务体验可能会对业务造成不利影响。你应该了解产品收货地的法律，以减轻顾客最终无法收到产品的挫败感。\u003c/p\u003e\\n\u003cp\u003e例如，虽然添加了大麻的产品在你生产的加拿大可能是合法的，但在美国的许多州可能并不合法。\u003c/p\u003e\\n\u003cp\u003e或者，为了避免繁琐的手续，如果你的大部分业务都是跨境进行，那你可以考虑与\u003ca href=\\\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\\\" target=\\\"_blank\\\"\u003e快递物流公司\u003c/a\u003e合作。“我们发现将单个订单运送到美国的成本非常高，”乔迪说。“因此，我们将批量订单运往美国，在那里储存，然后直接发运给美国顾客。”\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e包装和运输易碎或易腐物品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-quele-chose.jpg?v=1729663201\\\" alt=\\\"一个粉色的盒子上写着\u0026quot;Quele Chose\u0026quot;。五彩缤纷的马卡龙排成一排在它前面\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://quelque-chose.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eQuele Chose\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e许多食品物品或其包装是易碎的。因此，它们可能需要额外的运输材料，以提供足够的保护以防止破损。在确定运输和处理费用时，请考虑到额外的材料、运输重量和员工时间的成本。\u003c/p\u003e\\n\u003cp\u003e需要冷藏的产品并不适合跨境运输，但位于温哥华的\u003ca href=\\\"https://vegansupply.ca/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eVegan Supply\u003c/a\u003e采用冷藏包和加急运输，成功地将其冷藏产品运往了加拿大全国各地。你也可以与使用冷藏车的承运商合作，或者选择仅在本地运输和交付。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e订单自取和本地交付\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你销售的产品无法通过邮寄运输（例如，涂满蓬松糖霜的杯子蛋糕），可以考虑让你仍可在线销售食品的其他替代方案。比如为预订产品的顾客提供在线方案：店内自取或本地交付。\u003c/p\u003e\\n\u003cp\u003e在新冠疫情初期，许多零售商都转向了在线销售食品，并设置了非接触式的路边自取方案，以取代店内购物。为了应对这些挑战，本文整理了一份\u003ca href=\\\"/blog/local-delivery\\\" target=\\\"_blank\\\"\u003e综合指南\u003c/a\u003e（英文），帮助你为你的商店设置这些交付方式。\u003c/p\u003e\\n\u003ch3 id=\\\"12\\\"\u003e\u003cstrong\u003e12. 选择销售渠道\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e做食品生意的最佳方式是\u003ca href=\\\"/zh/blog/how-to-make-a-website-to-sell\\\" target=\\\"_blank\\\"\u003e通过自己的网站在线销售\u003c/a\u003e。采用这种方法，你可以对你的品牌拥有完全的控制权，并拥有自己的顾客名单。但通过在线商店接触目标受众要比通过市场稍微复杂一些，因此随着业务的发展，你可能会想要探索其他销售渠道。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Jummy Joy的网站主页\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-jimmy-joy-homepage.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://jimmyjoy.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eJimmy Joy\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立网站\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e与品牌和包装一样，你的网站外观和感觉也很重要，会影响到顾客在未品尝之前是否决定购买食品。在某些情况下，这也可能是网站访客对你品牌的第一印象。\u003c/p\u003e\\n\u003ch5\u003e网站内容\u003c/h5\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-tbh-2.jpg?v=1729663203\\\" alt=\\\"TBH品牌网站上的产品页面\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003ca href=\\\"https://www.snacktbh.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eTBH\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e你可以使用产品页面文案来详细描述产品的口味和质地。在线产品描述应包括成分和过敏原信息。产品摄影在这里也很重要（稍后会详细讨论）。还可以在你的产品页面上加入：\u003ca href=\\\"/zh/blog/get-reviews-for-your-shopify-apps\\\" target=\\\"_blank\\\"\u003e顾客评价\u003c/a\u003e、用户生成内容（\u003ca href=\\\"/zh/blog/instagram-ads\\\" target=\\\"_blank\\\"\u003eUGC\u003c/a\u003e）和包含该产品的食谱。\u003c/p\u003e\\n\u003cp\u003e为了保持\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e的整洁，请花时间制作一份全面的\u003ca href=\\\"/zh/blog/120928069-how-to-create-faq-page\\\" target=\\\"_blank\\\"\u003e常见问题页面\u003c/a\u003e，以回答有关成分、饮食信息和生产方法的其他问题。\u003c/p\u003e\\n\u003cp\u003e即使你的网站没有为你提供大部分的销售额，也要将其作为一个与顾客进行联系并讲述你故事的工具来培养，这很重要。“我们在全球有5000家门店，”鲍勃说，“但我们仍然有一群核心顾客，他们每年都会访问我们的网站，购买产品，关注我们在做什么，并与我们的品牌和故事建立联系。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/Screenshot_2024-03-11_at_8.35.22_PM.jpg?v=1729663201\\\" alt=\\\"Surreal的综合产品页面，包含了营养信息\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eSurreal的综合产品页面包括营养信息、与其他品牌的比较、评价和常见问题，嵌套在导航栏下，保持页面整洁。\u003ca href=\\\"https://eatsurreal.co.uk/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eSurreal\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e你现在正经营着一家餐馆？\u003c/p\u003e\\n\u003cp\u003e你可以使用Shopify的\u003ca href=\\\"/restaurant-online-ordering\\\" target=\\\"_blank\\\"\u003e在线订购系统\u003c/a\u003e将你的业务转移到线上。这样不仅能扩大外卖订单的规模，还能让你把更多的时间花在你最擅长的事情上：制作美味的食物。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch5\u003e网站建设和设计\u003c/h5\u003e\\n\u003cfigure style=\\\"text-align: center;\\\"\u003e\u003cimg class=\\\"block block--bordered\\\" style=\\\"float: none;\\\" alt=\\\"Acid League网站上的产品系列页面\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/acid-league-collection-pages.jpg?v=1729663200\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003eAcid League选择了一个简洁大气的主题，以匹配其品牌设计，并突出其产品。\u003ca href=\\\"https://www.acidleague.com/\\\" rel=\\\"nofollow noopener noreferrer\\\" target=\\\"_blank\\\"\u003e\u003cem\u003eAcid League\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003cp\u003e从零开始建立一个网站可能会令人生畏，尤其是如果你的才能在于烹饪，而非编码。不过，好消息是：你不必这样做。通过Shopify等许多电子商务平台，你可以快速设置一个网站，无需任何技术经验。\u003c/p\u003e\\n\u003cp\u003e你可以从Shopify主题商店的标准\u003ca href=\\\"/zh/blog/build-a-website\\\" target=\\\"_blank\\\"\u003e网站模板\u003c/a\u003e系列中进行选择，然后根据你的品牌颜色、徽标和文案进行自定义。其中最受欢迎的选择包括：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/taste/styles/default\\\" target=\\\"_blank\\\"\u003eTaste（品尝）\u003c/a\u003e（免费）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/crave/styles/default\\\" target=\\\"_blank\\\"\u003eCrave（渴望）\u003c/a\u003e（免费）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/editions/styles/modern\\\" target=\\\"_blank\\\"\u003eEditions（版本）\u003c/a\u003e（$$）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/canopy/styles/natural\\\" target=\\\"_blank\\\"\u003eCanopy（华盖）\u003c/a\u003e（$$$）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://themes.shopify.com/themes/fresh/styles/sweet?industry%5B%5D=food-and-drink\u0026amp;surface_detail=food-and-drink\u0026amp;surface_inter_position=2\u0026amp;surface_intra_position=15\u0026amp;surface_type=industry\\\" target=\\\"_blank\\\"\u003eFresh（新鲜）\u003c/a\u003e（$$$）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch5\u003e食品摄影\u003c/h5\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"特写镜头，筷子夹起绿色面条\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-noodie-2.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e吸引人的食品摄影和造型可以在顾客无法品尝产品的情况下告诉他们很多关于你产品的信息。\u003ca href=\\\"https://getnoodie.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e\u003cem\u003eNoodie\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e你可以选择\u003ca href=\\\"/zh/blog/jewelry-photography\\\" target=\\\"_blank\\\"\u003e自己动手拍摄\u003c/a\u003e，也可以聘请一位在食品造型和灯光方面有经验的专业摄影师。由于需要捕捉自然的色彩和反光表面产生的眩光（例如，包装罐或光滑的酱料），食品摄影尤其棘手。\u003c/p\u003e\\n\u003cp\u003e对于产品页面，拍摄食品产品的照片时应选择干净的背景。这些照片应包括包装的多个角度和产品的特写细节，以展示产品的质地和颜色。\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/start-a-food-business-pickles-1.jpg?v=1729663201\\\" alt=\\\"一只手戴着华丽的珠宝，拿着一串黄瓜腌菜\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e麦克卢尔腌菜店\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/jewelry-photography\\\" target=\\\"_blank\\\"\u003e生活方式摄影\u003c/a\u003e可用于主页、营销活动和食谱内容。在食谱中使用你的产品或与其他食品搭配的照片，可以帮助顾客了解如何在他们自己的烹饪或娱乐活动中使用你的产品。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e零售和批发\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"两个人在一家独立咖啡馆内工作\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/cafe-retail-wade-austin-ellis-unsplash.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e零售商不仅可以成为你产品的\u003ca href=\\\"/zh/blog/sales-channel\\\" target=\\\"_blank\\\"\u003e分销渠道\u003c/a\u003e，还可以作为你在线食品业务的补充。\u003cem\u003eUnsplash\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e麦克卢尔最初是通过零售合作伙伴关系来发展业务的。这一渠道的成功依赖于其将零售商视为业务合作伙伴，并邀请他们关注公司的使命。“我们与一些零售合作伙伴建立了更家庭化的合作关系。我们会与他们合作，围绕我们的产品和他们的产品进行菜单搭配或举办特定活动，”鲍勃说。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e寻找零售合作伙伴的资源（英文）：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"https://www.naw.org/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e全国批发分销商协会（美国）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://foodindustryexecutive.com/trade-shows/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e食品和饮料贸易展目录\u003c/a\u003e（美国/国际）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"https://www.faire.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003eFaire\u003c/a\u003e（批发市场）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e📕延伸阅读（英文）：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/selling-wholesale\\\" target=\\\"_blank\\\"\u003e如何创建批发渠道并销售给其他零售商\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/201398985-bean-to-bar-chocolate-business\\\" target=\\\"_blank\\\"\u003e批发案例研究：Soul Chocolate背后的故事\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e其他销售渠道\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e许多品牌在销售食品时都会扩展销售渠道，以接触更广泛的受众。如果你不打算开设零售店，还可以利用其他线下机会。比如，在线市场就是你企业的另一个选择。你可以将你的\u003ca href=\\\"/zh/blog/sell-on-amazon\\\" target=\\\"_blank\\\"\u003e亚马逊\u003c/a\u003e或\u003ca href=\\\"/zh/blog/etsy-and-shopify\\\" target=\\\"_blank\\\"\u003eEtsy\u003c/a\u003e商店与Shopify商店同步，实现跨渠道库存无缝对接。\u003c/p\u003e\\n\u003ch3 id=\\\"13\\\"\u003e\u003cstrong\u003e13. 营销你的食品企业\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e成功经营任何企业的最重要驱动力之一是\u003ca href=\\\"/zh/blog/twitter-marketing\\\" target=\\\"_blank\\\"\u003e营销\u003c/a\u003e。这往往是新手创业者在开办食品企业时最大的挑战之一。就在线销售食品而言，将顾客与故事联系起来极为重要。如果他们无法品尝到你的食品，那么你就需要吸引他们的其他感官。\u003c/p\u003e\\n\u003cp\u003e你的在线商店就是一个很好的起点。投资于搜索引擎优化（\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO\u003c/a\u003e）可以帮助你的商店在相关术语的搜索引擎中排名靠前。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e内容和社交营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e麦克卢尔将其网站的很大一部分用于社区——额外的内容、\u003ca href=\\\"https://mcclures.com/pages/recipes\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e食谱\u003c/a\u003e（包括自己和顾客提供的）以及显著的社会行动号召。社交媒体对于该品牌而言非常重要。“那是我们的核心消费者所在，”鲍勃说。“我们希望与我们的社区保持互动，因为他们才是对我们的品牌有影响力的人。\u003ca href=\\\"/zh/blog/active-truth-inclusive-community\\\" target=\\\"_blank\\\"\u003e口碑\u003c/a\u003e可以让你的品牌走得非常远，正如我们所见。”\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-mcclures-recipes.jpg?v=1729663201\\\" alt=\\\"麦克卢尔腌菜点网站上的并排食谱\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e\u003cem\u003e麦克卢尔腌菜店\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e线下营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e将你的食品品牌带到街头和潜在顾客的嘴边是很重要的：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e参加\u003ca href=\\\"https://www.usdalocalfoodportal.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow noopener noreferrer\\\"\u003e农贸市场\u003c/a\u003e以在本地制造热度\u003c/li\u003e\\n\u003cli\u003e举办\u003ca href=\\\"/zh/blog/212483913-kylie-jenner-pop-up\\\" target=\\\"_blank\\\"\u003e快闪店\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e与餐厅或其他互补品牌合作举办品尝活动\u003c/li\u003e\\n\u003cli\u003e为\u003ca href=\\\"/zh/blog/instagram-influencer-marketing\\\" target=\\\"_blank\\\"\u003e网红\u003c/a\u003e举办私人晚宴\u003c/li\u003e\\n\u003cli\u003e定期邀请顾客参观你的生产过程（如参观酿酒厂或工厂）\u003c/li\u003e\\n\u003cli\u003e在消费者食品和饮料\u003ca href=\\\"/zh/blog/tailored-beauty-social-ads\\\" target=\\\"_blank\\\"\u003e贸易博览会\u003c/a\u003e上推出你的品牌\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4\u003e\u003cstrong\u003e食品品牌的其他营销创意\u003c/strong\u003e\u003c/h4\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\\n\u003cfigure\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Noodie网站弹出窗口\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/sell-food-online-noodie-website.jpg?v=1729663201\\\" loading=\\\"lazy\\\"\u003e\\n\u003cfigcaption\u003e你可以使用你主页上的\u003ca href=\\\"/zh/blog/shopify-email\\\" target=\\\"_blank\\\"\u003e邮件列表弹出窗口\u003c/a\u003e来给访问者一个温和提示，鼓励他们与你建立联系。\u003cem\u003eNoodie\u003c/em\u003e\u003c/figcaption\u003e\\n\u003c/figure\u003e\\n\u003c/div\u003e\\n\u003cp\u003e建立成功的在线食品企业有赖于持续不断地吸引顾客访问你的电子商务商店。随着算法的变化和新社交平台的出现，建立自己的顾客名单尤其重要。你可以鼓励顾客注册你的\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件通讯\u003c/a\u003e或创建顾客账户。也可以提供折扣或会员福利以换取顾客的电子邮件地址。\u003c/p\u003e\\n\u003cp\u003e其他吸引顾客的营销策略：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e将产品发送给美食\u003ca href=\\\"/zh/blog/youtube-influencer-marketing\\\" target=\\\"_blank\\\"\u003e网红\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e与互补品牌合作开展促销活动或开发限时联名产品\u003c/li\u003e\\n\u003cli\u003e鼓励用户发表\u003ca href=\\\"/zh/blog/get-reviews-for-your-shopify-apps\\\" target=\\\"_blank\\\"\u003e评论\u003c/a\u003e和用户生成内容\u003c/li\u003e\\n\u003cli\u003e在社交媒体上举办竞赛或\u003ca href=\\\"/zh/blog/make-merch-tiktok\\\" target=\\\"_blank\\\"\u003e赠品活动\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e赞助活动，提供你的产品作为餐饮服务的一部分\u003c/li\u003e\\n\u003cli\u003e创建仅限订阅者使用的食谱内容\u003c/li\u003e\\n\u003cli\u003e创建（并变现）自己的\u003ca href=\\\"/zh/blog/ecommerce-blog-post-templates\\\" target=\\\"_blank\\\"\u003e美食博客\u003c/a\u003e，展示你的行业知识和故事。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e📕延伸阅读\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/restaurant-marketing\\\" target=\\\"_blank\\\"\u003e如何为你的餐厅营销策略增添色彩\u003c/a\u003e（英文）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003ch2\u003e\u003cstrong\u003e不再半途而废的商业创意\u003c/strong\u003e\u003c/h2\u003e\\n\u003cp\u003e随着\u003ca href=\\\"/zh/blog/direct-to-consumer\\\" target=\\\"_blank\\\"\u003e直面消费者（DTC）食品业务\u003c/a\u003e的日益普及，在线销售食品变得前所未有的简单。\u003c/p\u003e\\n\u003cp\u003e麦克卢尔在其产品推出十多年后，雇佣了数十名员工，负责生产食品并向全球数千名消费者和零售合作伙伴发货。虽然鲍勃尚且未能自信地说他对这一切已驾轻就熟，但他的创业之路收获颇丰。\u003c/p\u003e\\n\u003cp\u003e“有些挑战足以让你崩溃，”他说，“但你如何将它们作为未来的学习经验，才是真正的持续成功之道。作为创业者，如果我们不从我们的经历中学习，我们就无法真正成长。”\u003c/p\u003e\\n\u003cp\u003e\u003cem\u003e封面插图：Pete Ryan\u003c/em\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/FAQPage\\\" itemscope=\\\"\\\"\u003e\\n\u003ch2 id=\\\"\\\"\u003e在线销售食品——常见问题\u003c/h2\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e可以在家制作食品并销售吗？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e你可以在家制作食品并在线或亲自销售。某些国家和州有专门的农家食品法，规定了在家庭厨房中生产食品（如烘焙食品）的要求。你可以在经营在线食品业务的同时，在当地农贸市场进行销售。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e什么食品生意的启动成本最低？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e最经济实惠的食品创业方式就是自己在家制作产品并在线销售。在这种模式下，你可以稳步发展你的食品生意，慢慢壮大。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何为食品定价？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e在为任何产品定价时，有一个简单的公式就是将你的变动成本加上固定成本和利润率。还要考虑你的消费者是哪些群体，以及他们愿意为你所售食品支付多少钱。你可以将你的产品与其他成功的在线食品企业进行比较，并以市场的平均定价作为基准。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Question\\\" itemprop=\\\"mainEntity\\\" itemscope=\\\"\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e如何在互联网上销售食品？\u003c/h3\u003e\\n\u003cdiv itemtype=\\\"https://schema.org/Answer\\\" itemprop=\\\"acceptedAnswer\\\" itemscope=\\\"\\\"\u003e\\n\u003cdiv 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'/dropshipping')}}\",{\"_1090\":3060,\"_3086\":3180,\"_372\":3181,\"_3182\":3183},\"订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。\",\"conversionCta\",{\"_382\":3063,\"_3184\":3185,\"_452\":3186},\"emailPlaceholder\",\"在此处输入电子邮件地址\",{\"_1090\":3066,\"_124\":3067},{\"_1090\":3188,\"_53\":3189},\"Shopify 最新动态\",{\"_382\":3190},\"查看全部\",{\"_3115\":3192,\"_3193\":3194,\"_3142\":3195,\"_358\":3054},\"使用 Shopify 开展全渠道销售\",\"subheadHtml\",\"随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。\",{\"_382\":295,\"_2529\":3144},\"textCta\",{\"_2529\":3144,\"_382\":3198},\"点击此处，立即使用 Shopify 开始在线销售\",\"rightColSideBannerTitle\",\"利用 POS，把握所有销售商机。\",{\"_37\":3202},\"资料来源\",\"aiSummary\",{\"_122\":3205},\"AI 摘要\",\"getInTouchBanner\",{\"_339\":3208,\"_122\":307,\"_3209\":307},\"\u003ctitle\u003e获得独特的 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清单》将直接发送至您的邮箱。\",{\"_3234\":3235,\"_3316\":3317,\"_1060\":3328,\"_3337\":3338,\"_3081\":3343,\"_3347\":3348,\"_3530\":3531},\"webinar\",{\"_3236\":3237,\"_3238\":3239,\"_19\":3240,\"_426\":3243,\"_3246\":3247,\"_339\":3250,\"_1056\":3253,\"_3256\":3257,\"_3260\":3261,\"_3266\":3267,\"_3283\":3284,\"_3298\":3299,\"_3301\":3302,\"_3310\":3311,\"_3313\":3314},\"error_heading\",\"抱歉，我们在完成您的注册时遇到了一些问题。\",\"error_message_html\",\"请发送电子邮件至 \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e 或稍后重试。\",{\"_58\":3241,\"_271\":3242},\"全名\",\"请输入您的全名\",{\"_58\":3244,\"_271\":3245},\"公司电子邮件地址\",\"请输入有效的电子邮件地址\",\"phone\",{\"_58\":3248,\"_271\":3249},\"公司电话号码\",\"请输入您的公司电话号码\",{\"_58\":3251,\"_271\":3252},\"职位名称\",\"请输入您的职位名称\",{\"_58\":3254,\"_271\":3255},\"公司名\",\"请输入您的公司名称\",\"website\",{\"_58\":3258,\"_271\":3259},\"网站 URL\",\"请输入您的网站 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1090\":3303,\"_341\":3304,\"_3305\":3306,\"_3307\":3308,\"_459\":3309},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_382\":3312},\"前往 Shopify.com\",\"protected\",{\"_341\":3315},\"这是一项私人活动。\",\"event\",{\"_3301\":3318},{\"_1090\":3303,\"_3319\":3320,\"_3321\":3322,\"_341\":3323,\"_3324\":3325,\"_3326\":3327,\"_459\":3309},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3301\":3329,\"_3332\":3333},{\"_1090\":3330,\"_459\":3331},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1090\":3334,\"_459\":3335,\"_3142\":3336},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 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Shopify.\",{\"_1090\":3680,\"_124\":3681},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_339\":3683,\"_1803\":3684,\"_3064\":3685},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_446\":3688,\"_3079\":3690},{\"_426\":3689},\"Please enter a valid email address.\",{\"_3081\":3691,\"_3083\":3692,\"_271\":3695},\"Get updates\",{\"_1090\":3693,\"_3086\":3694,\"_3088\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_339\":3697},\"Read more\",{\"_339\":3699},\"Related article\",{\"_3098\":3701,\"_3102\":3704,\"_3106\":3707,\"_448\":3711},{\"_1090\":3702,\"_1780\":3703,\"_3088\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1090\":3705,\"_1780\":3706,\"_3088\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. 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All you've got to do is start.\",{\"_3160\":3740},\"How does Shopify work\",{\"_1090\":3672,\"_3086\":3742},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2683\":3744,\"_2689\":3745},{\"_382\":1405,\"_2529\":3167},{\"_382\":3746,\"_2529\":3167},\"View features and plans\",{\"_2683\":3748,\"_2689\":3750},{\"_382\":1358,\"_2529\":3749},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_382\":1358,\"_2529\":3167},{\"_1090\":3752,\"_3086\":3735,\"_382\":1358,\"_2529\":3178},\"Start dropshipping with Shopify today\",{\"_1090\":3674,\"_3086\":3754,\"_372\":3755,\"_3182\":3756},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. 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product\",{\"_1796\":3856,\"_382\":3859},{\"_2021\":3857,\"_3140\":3858},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":3861,\"_382\":3864},{\"_2021\":3862,\"_3140\":3863},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_3868\":3869},\"cards\",[3870,3886,3896,3908,3917],{\"_3871\":3872,\"_3875\":3876,\"_3019\":3879},\"headingGroup\",{\"_3115\":3873,\"_3193\":3874},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3140\":3877,\"_2021\":3878},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[3880,3883],{\"_382\":3881,\"_384\":3882},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_382\":3884,\"_384\":3885},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_3871\":3887,\"_3875\":3890,\"_3019\":3892},{\"_3115\":3888,\"_3193\":3889},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3140\":3877,\"_2021\":3891},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[3893],{\"_382\":3894,\"_384\":3895},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_3871\":3897,\"_3875\":3900,\"_3019\":3902},{\"_3115\":3898,\"_3193\":3899},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3140\":3877,\"_2021\":3901},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[3903,3905],{\"_382\":1561,\"_384\":3904},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_382\":3906,\"_384\":3907},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_3871\":3909,\"_3875\":3912,\"_3019\":3914},{\"_3115\":3910,\"_3193\":3911},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3140\":3877,\"_2021\":3913},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[3915],{\"_382\":1342,\"_384\":3916},\"https://accounts.shopify.com/store-create\",{\"_3871\":3918,\"_3875\":3921,\"_3019\":3923},{\"_3115\":3919,\"_3193\":3920},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3140\":3877,\"_2021\":3922},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[3924],{\"_382\":3925,\"_384\":3167},\"Learn about Shopify\",{\"_3234\":3927,\"_3316\":3981,\"_1060\":3988,\"_3337\":3995,\"_3081\":3999,\"_3347\":4002,\"_3530\":3531},{\"_3236\":3928,\"_3238\":3929,\"_19\":3930,\"_426\":3933,\"_3246\":3936,\"_339\":3939,\"_1056\":3942,\"_3256\":3944,\"_3260\":3947,\"_3266\":3951,\"_3283\":3960,\"_3298\":3969,\"_3301\":3971,\"_3310\":3977,\"_3313\":3979},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_58\":3931,\"_271\":3932},\"Full name\",\"Please enter your full name\",{\"_58\":3934,\"_271\":3935},\"Business email\",\"Please enter a valid email address\",{\"_58\":3937,\"_271\":3938},\"Business phone\",\"Please enter your business phone number\",{\"_58\":3940,\"_271\":3941},\"Job title\",\"Please enter your job title\",{\"_58\":1673,\"_271\":3943},\"Please enter your company name\",{\"_58\":3945,\"_271\":3946},\"Website URL\",\"Please enter your website URL\",{\"_58\":3948,\"_271\":3949,\"_3264\":3950},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_58\":3952,\"_271\":3953,\"_3270\":3954},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3272\":1332,\"_3273\":3955,\"_3275\":3956,\"_3277\":3957,\"_3279\":3958,\"_3281\":3959},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_58\":3961,\"_271\":3962,\"_3270\":3963},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3272\":1332,\"_3288\":3964,\"_3290\":3965,\"_3292\":3966,\"_3294\":3967,\"_3296\":3968},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_58\":3970},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1090\":3972,\"_341\":3973,\"_3305\":3974,\"_3307\":3975,\"_459\":3976},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_382\":3978},\"Go to Shopify.com\",{\"_341\":3980},\"This is a private event.\",{\"_3301\":3982},{\"_1090\":3972,\"_3319\":3983,\"_3321\":3984,\"_341\":3985,\"_3324\":3986,\"_3326\":3987,\"_459\":3976},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3301\":3989,\"_3332\":3992},{\"_1090\":3990,\"_459\":3991},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1090\":3993,\"_459\":3994,\"_3142\":3336},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3301\":3996},{\"_1090\":3997,\"_3341\":3998},\"Thank you for your interest in this resource\",\"Download now\",{\"_58\":4000,\"_3345\":4001},\"Submit\",\"Submitting...\",{\"_3236\":3928,\"_3238\":3929,\"_19\":4003,\"_426\":4004,\"_3246\":4005,\"_339\":4006,\"_1056\":4007,\"_3256\":4008,\"_3355\":4009,\"_3422\":4044,\"_3298\":4048,\"_3457\":4050,\"_3462\":4053,\"_3466\":4056,\"_3470\":4059,\"_3491\":4071,\"_3493\":4072,\"_3497\":4075,\"_266\":4078,\"_3504\":4080,\"_3521\":4095},{\"_58\":3931,\"_271\":3932},{\"_58\":3934,\"_271\":3935},{\"_58\":3937,\"_271\":3938},{\"_58\":3940,\"_271\":3941},{\"_58\":1673,\"_271\":3943},{\"_58\":3945,\"_271\":3946},{\"_58\":4010,\"_271\":4011,\"_3270\":4012},\"Industry\",\"Please select your industry\",{\"_3272\":1332,\"_3360\":4013,\"_3362\":4014,\"_3364\":4015,\"_3366\":4016,\"_3368\":4017,\"_3370\":4018,\"_3372\":4019,\"_3374\":4020,\"_3376\":4021,\"_3378\":4022,\"_3380\":4023,\"_3382\":4024,\"_3384\":4025,\"_3386\":4026,\"_3388\":4027,\"_3390\":4028,\"_3392\":4029,\"_3394\":4030,\"_3396\":4031,\"_3398\":4032,\"_3400\":4033,\"_3402\":4034,\"_3404\":4035,\"_3406\":4036,\"_3408\":4037,\"_3410\":4038,\"_3412\":4039,\"_3414\":4040,\"_3416\":4041,\"_3418\":4042,\"_3420\":4043},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_58\":4045,\"_271\":4046,\"_3270\":4047},\"Current POS solution\",\"Please select your current POS solution\",{\"_3272\":1332,\"_3427\":3428,\"_3429\":3430,\"_3431\":3432,\"_3433\":3434,\"_3435\":3436,\"_3437\":3438,\"_3439\":3440,\"_3441\":3442,\"_3420\":4043,\"_3443\":3444,\"_3445\":3446,\"_3447\":3448,\"_3449\":3450,\"_3451\":3452,\"_3453\":3454},{\"_58\":3970,\"_372\":4049},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3270\":4051},{\"_3272\":1332,\"_3460\":4052},\"Less than $250,000\",{\"_58\":4054,\"_271\":4055},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_58\":4057,\"_271\":4058},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_58\":4060,\"_271\":4061,\"_3270\":4062},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3272\":1332,\"_3475\":4063,\"_3477\":4064,\"_3479\":4065,\"_3481\":4066,\"_3483\":4067,\"_3485\":4068,\"_3487\":4069,\"_3489\":4070},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_58\":3940,\"_271\":3941},{\"_58\":4073,\"_271\":4074},\"City\",\"Please enter your city\",{\"_58\":4076,\"_271\":4077},\"State\",\"Please select your state\",{\"_58\":1331,\"_271\":4079,\"_3503\":1332},\"Please select your country\",{\"_58\":4081,\"_3507\":4082,\"_3270\":4083,\"_3519\":4093,\"_271\":4094},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4084,4085,4086,4087,4088,4089,4090,4091,4092,4093],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_58\":4096,\"_3507\":4082,\"_3270\":4097,\"_3519\":4093,\"_271\":4102},\"Please let us know if you have any accessibility requirements\",[4098,4099,4100,4101,4093],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_3079\":4104},{\"_62\":4105,\"_957\":4108,\"_4113\":4114,\"_4121\":4122,\"_4127\":4128,\"_4132\":4133,\"_501\":4138,\"_4143\":4144,\"_4149\":4150,\"_4155\":4156,\"_4159\":4160,\"_4163\":4164,\"_4168\":4169,\"_4173\":4174,\"_4179\":4180,\"_4185\":4186,\"_4190\":4191,\"_4196\":4197,\"_4201\":4202,\"_4206\":4207,\"_4211\":4212,\"_4216\":4217,\"_4221\":4222,\"_4225\":4226,\"_4230\":4231,\"_4234\":4235,\"_4239\":4240,\"_4243\":4244,\"_4248\":4249,\"_426\":4254,\"_4258\":4259,\"_4263\":4264,\"_4267\":4268,\"_4272\":4273,\"_4277\":4278,\"_4283\":4284,\"_4288\":4289,\"_4294\":4295,\"_4301\":4302,\"_4307\":4308,\"_4311\":4312,\"_4316\":4317,\"_4321\":4322,\"_4325\":4326,\"_4329\":4330,\"_4335\":4336,\"_4340\":4341,\"_4346\":4347,\"_4351\":4352,\"_4356\":4357,\"_4360\":4361,\"_4366\":4367,\"_4370\":4371,\"_4376\":4377,\"_4381\":4382,\"_4387\":4388,\"_4392\":4393,\"_4396\":4397,\"_4400\":4401,\"_4405\":4406,\"_4409\":4410,\"_4413\":4414,\"_1006\":4418,\"_4423\":4424,\"_4427\":4428,\"_4431\":4432,\"_4435\":4436,\"_4440\":4441,\"_4445\":4446,\"_4451\":4452,\"_4456\":4457,\"_4461\":4462,\"_4466\":4467,\"_4471\":4472,\"_4476\":4477,\"_4481\":4482,\"_1992\":4485,\"_4489\":4490,\"_4495\":4496,\"_4499\":4500,\"_1011\":4503,\"_4508\":4509,\"_4513\":4514,\"_378\":4518,\"_4523\":4524,\"_4529\":4530,\"_4532\":4533,\"_4536\":4537,\"_4540\":4541,\"_4544\":4545,\"_4549\":4550,\"_4554\":4555,\"_3222\":4558,\"_4562\":4563,\"_4566\":4567,\"_390\":4570,\"_4574\":4575,\"_4578\":4579,\"_4582\":4583,\"_4586\":4587,\"_91\":4590,\"_4593\":4594,\"_4597\":4598},{\"_3086\":4106,\"_372\":4107},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1090\":4109,\"_1780\":4110,\"_3088\":4111,\"_3220\":4112},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1090\":4115,\"_1780\":4116,\"_3088\":4117,\"_3220\":4118,\"_4119\":4120},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1090\":4123,\"_1780\":4124,\"_3088\":4125,\"_3220\":4126,\"_4119\":4120},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1090\":4129,\"_1780\":4130,\"_3088\":4125,\"_3220\":4131,\"_4119\":4120},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1090\":4134,\"_1780\":4135,\"_3088\":4136,\"_3220\":4137},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1090\":4139,\"_1780\":4140,\"_3088\":4141,\"_3220\":4142},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1090\":4145,\"_1780\":4146,\"_3088\":3998,\"_3220\":4147,\"_4119\":4148},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1090\":4151,\"_1780\":4152,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1090\":4157,\"_1780\":4158,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1090\":4161,\"_1780\":4162,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1090\":4165,\"_1780\":4166,\"_3088\":4125,\"_3220\":4167},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1090\":4170,\"_1780\":4171,\"_3088\":4153,\"_3220\":4172},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1090\":4175,\"_1780\":4176,\"_3088\":4177,\"_3220\":4178},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1090\":4181,\"_1780\":4182,\"_3088\":4183,\"_3220\":4184},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1090\":4187,\"_1780\":4188,\"_3088\":3998,\"_3220\":4189},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1090\":4192,\"_1780\":4193,\"_3088\":4194,\"_3220\":4195},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1090\":4198,\"_1780\":4199,\"_3088\":4153,\"_3220\":4200},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1090\":4203,\"_1780\":4204,\"_3088\":4153,\"_3220\":4205},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1090\":4208,\"_1780\":4209,\"_3088\":4153,\"_3220\":4210},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1090\":4213,\"_1780\":4214,\"_3088\":4153,\"_3220\":4215},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1090\":4218,\"_1780\":4219,\"_3088\":4141,\"_3220\":4220},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1090\":4223,\"_1780\":4224,\"_3088\":4125,\"_3220\":4189},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1090\":4227,\"_1780\":4228,\"_3088\":4125,\"_3220\":4229},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1090\":4232,\"_1780\":4233,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1090\":4236,\"_1780\":4237,\"_3088\":4141,\"_3220\":4238},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1090\":4241,\"_1780\":4242,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1090\":4245,\"_1780\":4246,\"_3088\":4141,\"_3220\":4247},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1090\":4250,\"_1780\":4251,\"_3088\":3998,\"_3220\":4252,\"_4119\":4253},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1090\":4255,\"_1780\":4256,\"_3088\":4111,\"_3220\":4257},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1090\":4260,\"_1780\":4261,\"_3088\":3998,\"_3220\":4262},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1090\":4265,\"_1780\":4266,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1090\":4269,\"_1780\":4270,\"_3088\":4111,\"_3220\":4271},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1090\":4274,\"_1780\":4275,\"_3088\":4125,\"_3220\":4276},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1090\":4279,\"_1780\":4280,\"_3088\":4281,\"_3220\":4282,\"_4119\":4120},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1090\":4285,\"_1780\":4286,\"_3088\":4281,\"_3220\":4287,\"_4119\":4120},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1090\":4290,\"_1780\":4291,\"_3088\":3998,\"_3220\":4292,\"_4119\":4293},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1090\":4296,\"_1780\":4297,\"_3088\":4298,\"_3220\":4299,\"_4119\":4300},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1090\":4303,\"_1780\":4304,\"_3088\":3998,\"_3220\":4305,\"_4119\":4306},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1090\":4309,\"_1780\":4310,\"_3088\":4125,\"_3220\":4189},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1090\":4313,\"_1780\":4314,\"_3088\":4125,\"_3220\":4315,\"_4119\":4300},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1090\":4318,\"_1780\":4319,\"_3088\":4125,\"_3220\":4320,\"_4119\":4306},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1090\":4323,\"_1780\":4324,\"_3088\":4153,\"_3220\":4320,\"_4119\":4306},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1090\":4327,\"_1780\":4328,\"_3088\":4153,\"_3220\":4320,\"_4119\":4306},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1090\":4331,\"_1780\":4332,\"_3088\":4333,\"_3220\":4334,\"_4119\":4120},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1090\":4337,\"_1780\":4338,\"_3088\":4141,\"_3220\":4339},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1090\":4342,\"_1780\":4343,\"_3088\":4344,\"_3220\":4345},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1090\":4348,\"_1780\":4349,\"_3088\":4153,\"_3220\":4350},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1090\":4353,\"_1780\":4354,\"_3088\":3998,\"_3220\":4355},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1090\":4358,\"_1780\":4359,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1090\":4362,\"_1780\":4363,\"_3088\":4364,\"_3220\":4365},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1090\":4368,\"_1780\":4369,\"_3088\":4125,\"_3220\":4189},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1090\":4372,\"_1780\":4373,\"_3088\":4374,\"_3220\":4375},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1090\":4378,\"_1780\":4379,\"_3088\":4380,\"_3220\":4292},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1090\":4383,\"_1780\":4384,\"_3088\":4385,\"_3220\":4386},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1090\":4389,\"_1780\":4390,\"_3088\":4385,\"_3220\":4391,\"_4119\":4120},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1090\":4394,\"_1780\":4395,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1090\":4398,\"_1780\":4399,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1090\":4402,\"_1780\":4403,\"_3088\":4153,\"_3220\":4404},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1090\":4407,\"_1780\":4408,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1090\":4411,\"_1780\":4412,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1090\":4415,\"_1780\":4416,\"_3088\":4141,\"_3220\":4417},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1090\":4419,\"_1780\":4420,\"_3088\":4421,\"_3220\":4422},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1090\":4425,\"_1780\":4426,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1090\":4429,\"_1780\":4430,\"_3088\":4153,\"_3220\":4120},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1090\":4433,\"_1780\":4434,\"_3088\":4125,\"_3220\":4189},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1090\":4437,\"_1780\":4438,\"_3088\":4439,\"_3220\":4229},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1090\":4442,\"_1780\":4443,\"_3088\":4385,\"_3220\":4444,\"_4119\":4120},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1090\":4447,\"_1780\":4448,\"_3088\":4449,\"_3220\":4450,\"_4119\":4120},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1090\":4453,\"_1780\":4454,\"_3088\":4153,\"_3220\":4455},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1090\":4458,\"_1780\":4459,\"_3088\":4153,\"_3220\":4460,\"_4119\":4120},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1090\":4463,\"_1780\":4464,\"_3088\":4298,\"_3220\":4465,\"_4119\":4120},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1090\":4468,\"_1780\":4469,\"_3088\":4298,\"_3220\":4470,\"_4119\":4120},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1090\":4473,\"_1780\":4474,\"_3088\":4125,\"_3220\":4475,\"_4119\":4120},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1090\":4478,\"_1780\":4479,\"_3088\":4153,\"_3220\":4480,\"_4119\":4120},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1090\":4483,\"_1780\":4484,\"_3088\":4153,\"_3220\":4460,\"_4119\":4120},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1090\":4486,\"_1780\":4487,\"_3088\":4333,\"_3220\":4488},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1090\":4491,\"_1780\":4492,\"_3088\":4344,\"_3220\":4493,\"_4119\":4494},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1090\":4497,\"_1780\":4498,\"_3088\":4333,\"_3220\":4292},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1090\":4501,\"_1780\":4502,\"_3088\":4333,\"_3220\":4292},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1090\":4504,\"_1780\":4505,\"_3088\":4506,\"_3220\":4507,\"_4119\":4494},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1090\":4510,\"_1780\":4511,\"_3088\":3998,\"_3220\":4512,\"_4119\":4300},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1090\":4515,\"_1780\":4516,\"_3088\":3998,\"_3220\":4517,\"_4119\":4148},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1090\":4519,\"_1780\":4520,\"_3088\":4521,\"_3220\":4522,\"_4119\":4494},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1090\":4525,\"_1780\":4526,\"_3088\":3998,\"_3220\":4527,\"_4119\":4528},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1090\":4519,\"_1780\":4520,\"_3088\":4521,\"_3220\":4531,\"_4119\":4120},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1090\":4534,\"_1780\":4535,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1090\":4538,\"_1780\":4539,\"_3088\":3998,\"_3220\":4154,\"_4119\":4120},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1090\":4542,\"_1780\":4543,\"_3088\":4298,\"_3220\":4470,\"_4119\":4120},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1090\":4546,\"_1780\":4547,\"_3088\":4548,\"_3220\":4460,\"_4119\":4120},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1090\":4551,\"_1780\":4552,\"_3088\":4153,\"_3220\":4553},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1090\":4556,\"_1780\":4557,\"_3088\":4117,\"_3220\":4385,\"_4119\":4494},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1090\":4559,\"_1780\":4560,\"_3088\":4561,\"_3220\":4292},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1090\":4564,\"_1780\":4565,\"_3088\":3998,\"_3220\":4184,\"_4119\":4494},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1090\":4568,\"_1780\":4569,\"_3088\":4117,\"_3220\":4385,\"_4119\":4494},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1090\":4571,\"_1780\":4572,\"_3088\":4111,\"_3220\":4573},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1090\":4576,\"_1780\":4577,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1090\":4580,\"_1780\":4581,\"_3088\":4125,\"_3220\":4154,\"_4119\":4120},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1090\":4584,\"_1780\":4585,\"_3088\":4153,\"_3220\":4154,\"_4119\":4120},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1090\":4588,\"_1780\":4589,\"_3088\":4125,\"_3220\":4189,\"_4119\":4120},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1090\":4591,\"_1780\":4592,\"_3088\":4141,\"_3220\":4238},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1090\":4595,\"_1780\":4596,\"_3088\":4153,\"_3220\":4189,\"_4119\":4120},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1090\":4599,\"_1780\":4600,\"_3088\":4153,\"_3220\":4292,\"_4119\":4120},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_3135\":4602,\"_2043\":4668,\"_3196\":4707,\"_2525\":4746},{\"_2683\":4603,\"_2689\":4642},{\"_4604\":4605},\"clusters\",[4606,4610,4614,4618,4622,4626,4630,4634,4638],{\"_4607\":581,\"_1090\":4608,\"_3086\":4609},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4607\":4611,\"_1090\":4612,\"_3086\":4613},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4607\":4615,\"_1090\":4616,\"_3086\":4617},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4607\":4619,\"_1090\":4620,\"_3086\":4621},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4607\":4623,\"_1090\":4624,\"_3086\":4625},\"shopify branded\",\"BUILD YOUR DREAM BRAND\",\"Join millions of entrepreneurs who've built successful brands with Shopify.\",{\"_4607\":4627,\"_1090\":4628,\"_3086\":4629},\"how to make money\",\"START A BUSINESS FOR FREE\",\"Sell products, find customers, and create your brand with Shopify.\",{\"_4607\":4631,\"_1090\":4632,\"_3086\":4633},\"online store\",\"LAUNCH YOUR STORE WITH SHOPIFY\",\"Build your online store with Shopify’s free trial—no credit card required.\",{\"_4607\":4635,\"_1090\":4636,\"_3086\":4637},\"marketing strategy\",\"EXPAND YOUR REACH WITH SHOPIFY\",\"Reach customers with email, SEO, targeted ads, and social media.\",{\"_4607\":4639,\"_1090\":4640,\"_3086\":4641},\"ecommerce platforms/marketplaces\",\"SELL EVERYWHERE WITH SHOPIFY\",\"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. Try it out.\",{\"_4604\":4643},[4644,4647,4649,4651,4654,4656,4659,4662,4665],{\"_4607\":581,\"_1090\":4645,\"_3086\":4646},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4607\":4611,\"_1090\":3737,\"_3086\":4648},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4607\":4615,\"_1090\":4650,\"_3086\":4617},\"HEY, THAT'S A GREAT IDEA!\",{\"_4607\":4619,\"_1090\":4652,\"_3086\":4653},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4607\":4623,\"_1090\":4655,\"_3086\":4625},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4607\":4627,\"_1090\":4657,\"_3086\":4658},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4607\":4631,\"_1090\":4660,\"_3086\":4661},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4607\":4635,\"_1090\":4663,\"_3086\":4664},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4607\":4639,\"_1090\":4666,\"_3086\":4667},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2683\":4669,\"_2689\":4688},{\"_4604\":4670},[4671,4673,4675,4676,4678,4680,4682,4684,4686],{\"_4607\":581,\"_3049\":4672,\"_3051\":3669},\"Start your dropshipping business today.\",{\"_4607\":4611,\"_3049\":4674,\"_3051\":3669},\"Build your dream business today.\",{\"_4607\":4615,\"_3049\":4674,\"_3051\":3669},{\"_4607\":4619,\"_3049\":4677,\"_3051\":952},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4607\":4623,\"_3049\":4679,\"_3051\":3669},\"Create your online store today.\",{\"_4607\":4627,\"_3049\":4681,\"_3051\":3669},\"Start your side hustle today.\",{\"_4607\":4631,\"_3049\":4683,\"_3051\":3669},\"Start your online store today.\",{\"_4607\":4635,\"_3049\":4685,\"_3051\":3669},\"Try Shopify’s marketing tools today.\",{\"_4607\":4639,\"_3049\":4687,\"_3051\":952},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4604\":4689},[4690,4692,4694,4697,4698,4700,4702,4703,4705],{\"_4607\":581,\"_3049\":4691,\"_3051\":952},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4607\":4611,\"_3049\":4693,\"_3051\":952},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4607\":4615,\"_3049\":4695,\"_3051\":4696},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4607\":4619,\"_3049\":4695,\"_3051\":4696},{\"_4607\":4623,\"_3049\":4699,\"_3051\":952},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4607\":4627,\"_3049\":4701,\"_3051\":952},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4607\":4631,\"_3049\":4693,\"_3051\":952},{\"_4607\":4635,\"_3049\":4704,\"_3051\":952},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4607\":4639,\"_3049\":4706,\"_3051\":952},\"Move your business to Shopify.\",{\"_2683\":4708,\"_2689\":4727},{\"_4604\":4709},[4710,4712,4714,4715,4717,4719,4721,4723,4725],{\"_4607\":581,\"_382\":4711},\"Click here to start dropshipping with Shopify\",{\"_4607\":4611,\"_382\":4713},\"Click here to start your business with Shopify\",{\"_4607\":4615,\"_382\":4713},{\"_4607\":4619,\"_382\":4716},\"Click here to build your print on demand store\",{\"_4607\":4623,\"_382\":4718},\"Click here to build your online store with Shopify\",{\"_4607\":4627,\"_382\":4720},\"Click here to start your side hustle with Shopify\",{\"_4607\":4631,\"_382\":4722},\"Click here to start building your online store\",{\"_4607\":4635,\"_382\":4724},\"Click here to start marketing on Shopify\",{\"_4607\":4639,\"_382\":4726},\"Start your business with Shopify’s all-in-one platform\",{\"_4604\":4728},[4729,4731,4733,4734,4736,4738,4740,4742,4744],{\"_4607\":581,\"_382\":4730},\"🚀 Click here to launch your dropshipping store\",{\"_4607\":4611,\"_382\":4732},\"🚀 Click here to launch your business with Shopify\",{\"_4607\":4615,\"_382\":4732},{\"_4607\":4619,\"_382\":4735},\"🚀 Click here to launch your print on demand store\",{\"_4607\":4623,\"_382\":4737},\"🚀 Click here to launch your store with Shopify\",{\"_4607\":4627,\"_382\":4739},\"🚀 Click here to launch your side hustle\",{\"_4607\":4631,\"_382\":4741},\"🚀 Click here to launch your store\",{\"_4607\":4635,\"_382\":4743},\"🚀 Click here to launch your next marketing campaign\",{\"_4607\":4639,\"_382\":4745},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2527\":4747,\"_2531\":4751,\"_2534\":4755,\"_2537\":4759,\"_2540\":4763,\"_2543\":4767,\"_2545\":4771,\"_2548\":4775,\"_2551\":4779,\"_2554\":4783,\"_2557\":4787,\"_2559\":4790,\"_2562\":4794,\"_2564\":4797,\"_2567\":4801,\"_2570\":4805,\"_2573\":4809,\"_2576\":4813,\"_2579\":4817,\"_2582\":4821,\"_2585\":4825,\"_2588\":4829,\"_2590\":4832,\"_2593\":4836,\"_2596\":4840,\"_2599\":4844,\"_2602\":4848,\"_2605\":4852,\"_2607\":4854,\"_2610\":4858,\"_2612\":4861,\"_2615\":4865,\"_2618\":4869,\"_2621\":4873,\"_2624\":4877,\"_2627\":4881,\"_2630\":4885,\"_2632\":4888,\"_2635\":4892,\"_2638\":4896,\"_2641\":4898,\"_2644\":4902},{\"_1090\":4748,\"_3086\":4749,\"_3088\":4750},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1090\":4752,\"_3086\":4753,\"_3088\":4754},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1090\":4756,\"_3086\":4757,\"_3088\":4758},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1090\":4760,\"_3086\":4761,\"_3088\":4762},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1090\":4764,\"_3086\":4765,\"_3088\":4766},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1090\":4768,\"_3086\":4769,\"_3088\":4770},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1090\":4772,\"_3086\":4773,\"_3088\":4774},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1090\":4776,\"_3086\":4777,\"_3088\":4778},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1090\":4780,\"_3086\":4781,\"_3088\":4782},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1090\":4784,\"_3086\":4785,\"_3088\":4786},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1090\":4788,\"_3086\":4789,\"_3088\":4786},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1090\":4791,\"_3086\":4792,\"_3088\":4793},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1090\":4795,\"_3086\":4796,\"_3088\":4793},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1090\":4798,\"_3086\":4799,\"_3088\":4800},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1090\":4802,\"_3086\":4803,\"_3088\":4804},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1090\":4806,\"_3086\":4807,\"_3088\":4808},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1090\":4810,\"_3086\":4811,\"_3088\":4812},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1090\":4814,\"_3086\":4815,\"_3088\":4816},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1090\":4818,\"_3086\":4819,\"_3088\":4820},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1090\":4822,\"_3086\":4823,\"_3088\":4824},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1090\":4826,\"_3086\":4827,\"_3088\":4828},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1090\":4830,\"_3086\":4831,\"_3088\":4828},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1090\":4833,\"_3086\":4834,\"_3088\":4835},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1090\":4837,\"_3086\":4838,\"_3088\":4839},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1090\":4841,\"_3086\":4842,\"_3088\":4843},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1090\":4845,\"_3086\":4846,\"_3088\":4847},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1090\":4849,\"_3086\":4850,\"_3088\":4851},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1090\":4853,\"_3086\":4850,\"_3088\":4851},\"Increase average order values with the Shopify Bundles app\",{\"_1090\":4855,\"_3086\":4856,\"_3088\":4857},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1090\":4859,\"_3086\":4860,\"_3088\":4857},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1090\":4862,\"_3086\":4863,\"_3088\":4864},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1090\":4866,\"_3086\":4867,\"_3088\":4868},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1090\":4870,\"_3086\":4871,\"_3088\":4872},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1090\":4874,\"_3086\":4875,\"_3088\":4876},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1090\":4878,\"_3086\":4879,\"_3088\":4880},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1090\":4882,\"_3086\":4883,\"_3088\":4884},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1090\":4886,\"_3086\":4887,\"_3088\":4884},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1090\":4889,\"_3086\":4890,\"_3088\":4891},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1090\":4893,\"_3086\":4894,\"_3088\":4895},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1090\":3708,\"_3086\":4897,\"_3088\":3710},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1090\":4899,\"_3086\":4900,\"_3088\":4901},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1090\":4903,\"_3086\":4904,\"_3088\":4905},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",\"minervaUser\",{\"_4908\":4909,\"_4910\":4911,\"_4912\":4913,\"_4914\":4915,\"_4916\":1754,\"_4917\":4918,\"_4919\":1795,\"_4920\":4921,\"_4922\":4923,\"_4924\":4925,\"_4929\":4930,\"_4932\":1795,\"_4933\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_4926\":1793,\"_1753\":1754,\"_4927\":4928},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[4931],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->